• 0
  • 0 Items - £0.00
    0
    • No products in the cart.
Awaiting product image
The Language of Corporate Blogs
Read sample

From £34.99

The Language of Corporate Blogs

A Corpus-Based View
By: Katarzyna Fronczak

From £34.99

This book provides a state-of-the-art account of corporate blogs as a new form of communication. Using a large corpus of blog posts, it examines how language works in this online context, exploring vocabulary, phraseology, stance, and structure to characterize the genre.

This book provides a state-of-the-art account of corporate blogs as a new form of corporate communication studied from corpus-based and discourse perspectives. Using a range…
From £34.99
From £34.99
Read sample
1-5275-7169-6 , , ,
Share

This book provides a state-of-the-art account of corporate blogs as a new form of corporate communication studied from corpus-based and discourse perspectives. Using a range of analytical techniques to examine a large corpus of 500 randomly selected corporate blog posts, the book examines how language works in the novel and hybrid context of online communication at different levels of linguistic description, including vocabulary use (keywords), phraseology (lexical bundles), stance expression and the generic structure. The findings are interpreted in functional terms in this book in order to provide an overall characterization of this new and evolving corporate genre.

Katarzyna Fronczak is an Adjunct Lecturer in the Department of Specialized Languages and Intercultural Communication at the University of Lodz, Poland, and an English language teacher in the Stanislaw Staszic Secondary Comprehensive School in Kutno, Poland. She holds an MA degree from both Lancaster University, UK, and the University of Lodz, and completed her PhD at the latter in 2019. Her research interests lie in the areas of corpus linguistics, discourse analysis, corporate discourse, and corporate communication. She is also interested in applying corpus linguistics to teaching English as a second language, and has published several papers on corpus-based analysis and corporate blogs.

Hardback

  • ISBN: 1-5275-7169-6
  • ISBN13: 978-1-5275-7169-3
  • Date of Publication: 2021-08-20

Paperback

  • ISBN: 1-5275-9845-4
  • ISBN13: 978-1-5275-9845-4
  • Date of Publication: 2023-04-22

Ebook

  • ISBN: 1-5275-7345-1
  • ISBN13: 978-1-5275-7345-1
  • Date of Publication: 2023-04-22
, , ,
365

Subject Codes:

  • BIC: CFX, KJP, ES
  • THEMA: CFX(2ACB), KJP(4LEP), CJP
365

Recommended

9781527539594-2
View more This product has multiple variants. The options may be chosen on the product page

Perspectives on Discourse Analysis

Theory and Practice
By: Laura Alba Juez
From £29.99

This guide provides the theoretical knowledge and empirical tools for Discourse Analysis. Conceived as a university course, it is useful for anyone who wants to acquire the skills to analyze any type of discourse, from medical to computer-mediated.

View more This product has multiple variants. The options may be chosen on the product page
9781527539594-2
View more This product has multiple variants. The options may be chosen on the product page

English as a Lingua Franca

Studies and Findings
Edited By: Anna Mauranen, Elina Ranta
From £24.99

This book reflects achievements in the growing field of English as a lingua franca (ELF). It presents empirical findings from leading scholars, providing substance to arguments by analyzing authentic language in conversational, academic, and business situations.

View more This product has multiple variants. The options may be chosen on the product page
9781527539594-2
View more This product has multiple variants. The options may be chosen on the product page

English Language Teaching Now and How It Could Be

By: Geoffrey Jordan, Mike Long
From £37.99

ELT ignores a vital question: how do people learn languages? This book critiques an industry driven by profit, not pedagogy, and reveals how we can recenter teaching for the benefit of learners and teachers.

View more This product has multiple variants. The options may be chosen on the product page
9781527539594-2
View more This product has multiple variants. The options may be chosen on the product page

Basics of Translation

A Textbook for Arab University Students
By: Mahmoud Altarabin
From £30.99

An essential coursebook for Arab students of translation. It combines discussion with practical exercises and examples tuned for beginners, making it ideal for undergraduates.

View more This product has multiple variants. The options may be chosen on the product page
9781527539594-2
View more This product has multiple variants. The options may be chosen on the product page

Cognitive Linguistics in Critical Discourse Analysis

Application and Theory
Edited By: Christopher Hart, Dominik Lukeš
From £19.99

This volume explores the convergence of Cognitive Linguistics and critical discourse analysis. It addresses socio-political discourses on nation, immigration, and war, and is of value to anyone interested in the interaction between language, mind, and society.

View more This product has multiple variants. The options may be chosen on the product page
9781527539594-2
View more This product has multiple variants. The options may be chosen on the product page

100 Years of Conference Interpreting

A Legacy
Edited By: Kilian G. Seeber
From £32.99

Born at Versailles in 1919, conference interpreters made modern diplomacy possible. This volume celebrates one century of this exceptional profession, exploring its milestones and future post-pandemic through a candid discussion with practitioners, researchers, and trainers.

View more This product has multiple variants. The options may be chosen on the product page
9781527539594-2
View more This product has multiple variants. The options may be chosen on the product page

Translating Identities on Stage and Screen

Pragmatic Perspectives and Discoursal Tendencies
By: Maria Sidiropoulou
From £34.99

This book uses linguistic analysis to explore translating for the stage and screen. It reveals how meaning is made when adapting works by authors like Shakespeare, Wilde, and Austen for Greek audiences in the 20th century.

View more This product has multiple variants. The options may be chosen on the product page
9781527539594-2
View more This product has multiple variants. The options may be chosen on the product page

A Practical Guide to Dissertation and Thesis Writing

By: Ian Smith, Mark Stephan Felix
From £30.99

A step-by-step guide to writing a PhD dissertation for students in the Social Sciences. This book offers helpful guidelines, exercises, and pointers to successfully navigate the entire writing process, from conceptualization and literature review to the final conclusion.

View more This product has multiple variants. The options may be chosen on the product page
9781527539594-2
View more This product has multiple variants. The options may be chosen on the product page

Translation or Transcreation? Discourses, Texts and Visuals

Edited By: Cinzia Spinzi, Alessandra Rizzo, Marianna Lya Zummo
From £24.99

This wide-ranging collection brings together essays on a recent approach to translation known as transcreation, which has challenged the traditional structure of the translation market and the agency and ethics of the discipline, and encouraged new research in translation studies

View more This product has multiple variants. The options may be chosen on the product page
9781527539594-2
View more This product has multiple variants. The options may be chosen on the product page

Political Discourse, Media and Translation

Edited By: Christina Schaeffner
£39.99

This volume explores translation’s role in political communication and news reporting, bringing to light the invisible link between politics, media, and translation. It offers a new disciplinary view from Translation Studies on political discourse.

View more This product has multiple variants. The options may be chosen on the product page

Meet The Author

Katarzyna Fronczak

No products were found matching your selection.