Language, Culture and Business

Edited By: Claudia E. Stoian, Ivana Trajanoska

£70.99

Language, Culture and Business explores their essential intersection from an international perspective. It provides practical insights into topics like management, marketing, and intercultural communication, making it vital for educators, researchers, and business professionals.

Language, Culture and Business provides insights into conceptual, practical and pedagogical issues related to the mentioned fields that can be further applied in education and…

Language, Culture and Business provides insights into conceptual, practical and pedagogical issues related to the mentioned fields that can be further applied in education and real-life situations. The book pays attention to a wide array of topics, such as the cultural mythology of business, cultural heroes, management styles, social media marketing, digital storytelling and business and intercultural communication in the classroom from an international and interdisciplinary perspective. Exploring the intersection of language, culture and business is essential for both higher education institutions and organisations. Due to this, the book will be of interest to professionals of various profiles, from educators, academics, researchers and theoreticians to managers, advertisers, and other businesspersons.

Claudia E. Stoian, PhD, is Associate Professor at Politehnica University Timisoara, Romania, where she teaches Translation, Discourse Analysis, Communication Mediation, Business and Intercultural Communication and English as a Foreign Language. She is an assistant editor for two academic journals, a member of the scientific board of a prestigious publishing house from abroad, a translator and an interpreter. She (co)authored three books, four dictionaries, five chapters in edited volumes, numerous scientific articles in national and international academic journals and several translations. Her research interests include applied linguistics, translation, communication, interculturality, tourism and didactics.

Ivana Trajanoska is Associate Professor at University American College Skopje, North Macedonia, where she teaches undergraduate and graduate courses in Business Communication, Business Terminology, Academic Writing, Intercultural Communication, and English Literature. She holds a PhD in Anglophone Studies from Paul Valéry University in Montpellier, France. Her research is focused on interdisciplinary aspects in literature, language, culture, business and communication.

Sorin Ciutacu, Cornelia Sauer, Ana Elina Martínez Insua, Anife Kasa, Tamara Jolevska Popov, Jovanka Jovanchevska, Sonja Vitanova-Strezova, MaoWen Li, Alessia Battista, Hsiu-Chih Sheu, Lucy Elwood, Evgenija Koleski, Carlos A. Mingo, Claudia E. Stoian, Ivana Trajanoska