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Author

Martin Kuria Githinji

Author's books

9781527539594-2
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Conscientious Branding

How the World's Leading Companies Manage Their Brands in the Modern Era
By: Tommy Kiilu Kiilu, Martin Kuria Githinji
£64.99

In today’s values-driven world, brands must go beyond profits. This book unpacks conscientious branding—aligning business with societal values to build trust and success. Through case studies and practical frameworks, it provides a roadmap to create lasting positive impact.

View more This product has multiple variants. The options may be chosen on the product page
9781527539594-2
View more This product has multiple variants. The options may be chosen on the product page

Human Communication through a Social Psychology Lens

A Theoretical Perspective
By: Martin Kuria Githinji, Tommy Kiilu Kiilu
From £29.99

This book dives into the complexities of human interaction, exploring communication from face-to-face to digital contexts. It dissects persuasive techniques, group dynamics, and nonverbal cues, providing invaluable guidance for navigating our evolving social landscape.

View more This product has multiple variants. The options may be chosen on the product page