Learn the basics of media research, from conducting experimental and survey research to understanding how the media socializes us. This book explores media’s effects, including stereotypes and prosocial impacts, and teaches critical thinking techniques.
Roger Haney
Author's books
An Introduction to the Uses and Diffusion of the News
How do audiences use mass media, and how does news spread through society? This text examines how media cultivates fear and shapes our beliefs about crime, risk, and social issues. It covers key theories like the Spiral of Silence, the Knowledge Gap, and Cultivation Theory.
Influences of the Mass Media
Explore theories and research on social influence. This book covers methods from advertising and propaganda to public relations, examining source credibility, the third-person effect, media agenda-setting, and the effectiveness of government communication campaigns.
Key Behavioral Effects of the Mass Media
This book provides empirical research on controversial media. How are users affected by erotica? Do violent depictions increase violence in society? How does political content, from media bias to online content, affect voters?