View more
This product has multiple variants. The options may be chosen on the product page
The Marketing of Works
A Textbook on General Marketing of Goods, Works, and Services
The first book on a new type of marketing: the marketing of works. It describes activities like repair that change an object’s market value without transferring ownership. Distinguishing works from services, it provides marketing theorists with many opportunities for research.
View more
This product has multiple variants. The options may be chosen on the product page