This book shows how market dominance depends on firm choices and the non-price signals they send to consumers. It presents new market power indices to measure a firm’s influence and considers practical policies for regulating apps and misuse of information in cyberspace.
T.V.S. Ramamohan Rao
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Transient Market Power of Firms
By: T.V.S. Ramamohan Rao, Surajit Bhattacharyya
Firms use non-price strategies to reveal their products’ value and gain market power. This book shows how these strategies create long-term market power, not transient gains as often assumed. Discover measures of intrinsic value and the non-price strategies that perpetuate it.
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This product has multiple variants. The options may be chosen on the product page