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Strategy and Strategic Management

9781527539594-2
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BioPharma Strategy Cases

By: Martin Monroe
From £37.99
This casebook addresses the intersection of business strategy with biotechnology and pharmaceuticals. It highlights recent trends and opportunities in the life sciences, featuring advancements in fields like AI and showcasing novel applications of strategic management theory.

This casebook addresses the intersection of business strategy with biotechnology and pharmaceuticals. It highlights recent trends and opportunities in the life sciences, featuring advancements in fields like AI and showcasing novel applications of strategic management theory.

View more This product has multiple variants. The options may be chosen on the product page