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Digital Platformization and Effects on Corporate Branding
European Sports and Cultural Networks
This book reflects on digital platforms, their added value for sustainability through corporate branding, and the challenge of assessing performance in the sports, cultural, and creative sectors as platform-based models become embedded in everyday life.
This book reflects on digital platforms, their added value for sustainability through corporate branding, and the challenge of assessing performance in the sports, cultural, and creative sectors as platform-based models become embedded in everyday life.
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This product has multiple variants. The options may be chosen on the product page