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Marketing

9781527539594-2
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Acceptance and Usage of Technology through the Digital User Experience

Edited By: Nedra Bahri-Ammari, Imene Ben Yahia-Boumaiza
From £30.99
Digital transformation has changed marketing, but its impact on consumer behaviour still requires exploration. This book sheds light on the challenges and solutions for companies, investigating customer experience, influencer marketing, and trust for the online consumer.

Digital transformation has changed marketing, but its impact on consumer behaviour still requires exploration. This book sheds light on the challenges and solutions for companies, investigating customer experience, influencer marketing, and trust for the online consumer.

View more This product has multiple variants. The options may be chosen on the product page