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Digital transformation has changed marketing, but its impact on consumer behaviour still requires exploration. This book sheds light on the challenges and solutions for companies, investigating customer experience, influencer marketing, and trust for the online consumer.
Digital transformation has changed marketing, but its impact on consumer behaviour still requires exploration. This book sheds light on the challenges and solutions for companies, investigating customer experience, influencer marketing, and trust for the online consumer.
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£59.99
Authored by leading experts, this indispensable guide delves into the core principles and advanced techniques of additive manufacturing. Through case studies and real-world examples, it illuminates the path to unlocking the full potential of this revolutionary technology.
Authored by leading experts, this indispensable guide delves into the core principles and advanced techniques of additive manufacturing. Through case studies and real-world examples, it illuminates the path to unlocking the full potential of this revolutionary technology.
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£79.99
Explore technology by understanding the fundamental principles of physics. For first-year Engineering and BSc courses, this book uses simple English and illustrations from everyday life to explain core concepts. With simplified derivations, solved problems, exercises, and MCQs.
Explore technology by understanding the fundamental principles of physics. For first-year Engineering and BSc courses, this book uses simple English and illustrations from everyday life to explain core concepts. With simplified derivations, solved problems, exercises, and MCQs.
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£62.99
This book presents a groundbreaking approach to estimating the state of charge (SOC) of lithium-ion batteries. This method combines neural networks and Kalman filtering to enhance accuracy and adapt to battery aging, paving the way for improved battery management systems.
This book presents a groundbreaking approach to estimating the state of charge (SOC) of lithium-ion batteries. This method combines neural networks and Kalman filtering to enhance accuracy and adapt to battery aging, paving the way for improved battery management systems.
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£80.99
This volume discusses advances in applied nonlinear optimal control with case studies in robotics, mechatronics, and biological systems. The methods avoid complex transformations and singularity problems, retaining the advantages of optimal control.
This volume discusses advances in applied nonlinear optimal control with case studies in robotics, mechatronics, and biological systems. The methods avoid complex transformations and singularity problems, retaining the advantages of optimal control.
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From £41.99
This volume explores the latest computational breakthroughs in science and technology, investigating topics from artificial neural networks to fake news detection. The book will be of great use to researchers and scholars in science and engineering with an interest in computing.
This volume explores the latest computational breakthroughs in science and technology, investigating topics from artificial neural networks to fake news detection. The book will be of great use to researchers and scholars in science and engineering with an interest in computing.
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£70.99
This overview of innovations in fire-retardant coatings covers advanced polymer formulations, multifunctional benefits, and sustainable solutions. Explore real-world industrial applications and future trends. An essential resource for researchers, engineers, and professionals.
This overview of innovations in fire-retardant coatings covers advanced polymer formulations, multifunctional benefits, and sustainable solutions. Explore real-world industrial applications and future trends. An essential resource for researchers, engineers, and professionals.
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£83.99
Renowned experts share recent breakthroughs in civil engineering, offering fresh insights on key challenges facing modern society. Focusing on sustainability and efficiency, each chapter will spark new ideas and pave the way for a brighter, more sustainable future for us all.
Renowned experts share recent breakthroughs in civil engineering, offering fresh insights on key challenges facing modern society. Focusing on sustainability and efficiency, each chapter will spark new ideas and pave the way for a brighter, more sustainable future for us all.
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From £49.99
This volume contains a selection of the best papers on renewable energies and power quality. It presents state-of-the-art research from leading authorities drawn from across the globe, with contributions from 300 authors from 60 different countries.
This volume contains a selection of the best papers on renewable energies and power quality. It presents state-of-the-art research from leading authorities drawn from across the globe, with contributions from 300 authors from 60 different countries.
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Digitalization leads to complex applications encoded by simple Boolean variables. However, their exponential growth creates challenges. This book gathers research on the Boolean domain to help readers solve these real-life scientific and practical tasks.
Digitalization leads to complex applications encoded by simple Boolean variables. However, their exponential growth creates challenges. This book gathers research on the Boolean domain to help readers solve these real-life scientific and practical tasks.
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From £31.99
The sun is a powerful source of energy, yet we fail to use it efficiently. This book explains the significance of light spectra and intensity manipulation through innovation for enhanced electricity production by solar devices.
The sun is a powerful source of energy, yet we fail to use it efficiently. This book explains the significance of light spectra and intensity manipulation through innovation for enhanced electricity production by solar devices.
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This product has multiple variants. The options may be chosen on the product page
From £37.99
This guide to forecasting adverse weather in the tropics combines theoretical foundations with practical methods for short-range forecasting in Northeast Brazil. It uses synoptic analysis, satellite data, and numerical models, making it essential for students and professionals.
This guide to forecasting adverse weather in the tropics combines theoretical foundations with practical methods for short-range forecasting in Northeast Brazil. It uses synoptic analysis, satellite data, and numerical models, making it essential for students and professionals.
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This product has multiple variants. The options may be chosen on the product page
Agencies of the Frame
Tectonic Strategies in Cinema and Architecture
This book explores parallel tectonic strategies in cinema and architecture, analyzing how films and buildings compose place, space, time, and narrative. Analyses of works by Hitchcock, Lynch, Corbusier, and Zumthor reveal characteristics transferable across disciplines.
This book explores parallel tectonic strategies in cinema and architecture, analyzing how films and buildings compose place, space, time, and narrative. Analyses of works by Hitchcock, Lynch, Corbusier, and Zumthor reveal characteristics transferable across disciplines.
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This product has multiple variants. The options may be chosen on the product page
Agile Development in the Irish Software Industry
Models for Change
This book presents a change management framework for software companies transitioning to agile development. Utilising Kotter’s eight-step technique, it demonstrates how incorporating the Scrum process led to successful changes in a leading global company.
This book presents a change management framework for software companies transitioning to agile development. Utilising Kotter’s eight-step technique, it demonstrates how incorporating the Scrum process led to successful changes in a leading global company.
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Discover how AI is revolutionizing healthcare. This book explores groundbreaking applications in diagnostics, drug discovery, and robotic surgery, examining AI’s potential to deliver personalized care while addressing critical ethical challenges.
Discover how AI is revolutionizing healthcare. This book explores groundbreaking applications in diagnostics, drug discovery, and robotic surgery, examining AI’s potential to deliver personalized care while addressing critical ethical challenges.
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£83.99
Human travel to other planets and launching satellites depend on rocket design. This book discusses the components of a rocket, their functionality, and their design in a straightforward way. For academics, students, and anyone intrigued by the inner workings of rocket science.
Human travel to other planets and launching satellites depend on rocket design. This book discusses the components of a rocket, their functionality, and their design in a straightforward way. For academics, students, and anyone intrigued by the inner workings of rocket science.
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£66.99
Plasticity in solids is determined not by defects, but by the distribution of valence electrons. An isotropic distribution causes lattice instability, making solids more plastic but less strong. This work introduces a novel model of a plastic crystal based on this concept.
Plasticity in solids is determined not by defects, but by the distribution of valence electrons. An isotropic distribution causes lattice instability, making solids more plastic but less strong. This work introduces a novel model of a plastic crystal based on this concept.
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Take a tour of our Solar System, from rocky planets and gas giants to asteroids and comets. Informed by the latest space missions, this accessible guide explores our home system, its origin, distant exoplanets, and its cosmic context as a wellspring of life.
Take a tour of our Solar System, from rocky planets and gas giants to asteroids and comets. Informed by the latest space missions, this accessible guide explores our home system, its origin, distant exoplanets, and its cosmic context as a wellspring of life.
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Despite a demand for public spaces in Nairobi’s Central Business District, existing ones are under-utilized. This book analyzes their spatial evolution and sustainability, establishing factors for creating better-utilized spaces suitable for commerce, transit, and recreation.
Despite a demand for public spaces in Nairobi’s Central Business District, existing ones are under-utilized. This book analyzes their spatial evolution and sustainability, establishing factors for creating better-utilized spaces suitable for commerce, transit, and recreation.
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£86.99
This book provides an in-depth description of the why and how of offset QPSK. Topics move from time-domain descriptions and benefits to detection, synchronization, equalization, and offset QPSK’s relationship to continuous phase modulations, illustrated with detailed examples.
This book provides an in-depth description of the why and how of offset QPSK. Topics move from time-domain descriptions and benefits to detection, synchronization, equalization, and offset QPSK’s relationship to continuous phase modulations, illustrated with detailed examples.
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