Development Engineering
This research-backed guide shows innovators how to develop technological interventions for low-resource settings. Learn to create sustainable solutions that meet a real need, are affordable, and fit the cultural context to avoid common failures and achieve widespread use.
Global managers need to communicate and connect with many cultures. The new language of business is cultural literacy, which encompasses basic knowledge of business language, culture and the local economy. This work focuses on those aspects in seven countries in the G-20.
Demand Articulation of Emerging Technologies
In today’s high-tech environment, how do you convert a vague set of wants into well-defined products? Through “demand articulation,” an important competency of market-driving firms. While most firms seek pre-articulated demand, this book analyzes how to create it.
Managerial Intelligence
Through a comprehensive framework, this text condenses over 60 years of clinical efforts in hundreds of organizations into a set of clear, concise, understandable principles and concepts that can be applied by managers to improve their performance and that of their organizations.
TOMS shoes disrupted business with its one-for-one model: for every pair sold, another was given to a child in need. The TOMS Effect explores this phenomenon’s influence on corporations and start-ups, and asks if its newest, riskier social campaigns can be sustained.
Servant Leadership
Develop a servant leadership style that builds effective organizations and achieves outstanding results. This book details a holistic leadership approach that builds community through a common mission. It features examples, tips, practices, and questions for self-reflection.
While many financial models are too technical for non-specialists, this study uses the empirical copula to analyze bond structures. The empirical copula is more appropriate for forecasting returns, volatility, and interdependence in risk management.
From Critique to Action
This book applies ethical thinking to business, management, and computing. Based on practical experience, this accessible, cross-disciplinary text has a strong intercultural flavour, appealing to readers in project management, information systems, and philosophy.
Human Resource Management at the Crossroads
This book contains studies on the challenges of Human Resource Management. It analyzes how technology impacts the future of work, employee well-being, the management of careers and diversity, employee commitment, and other key topics facing HRM managers today.
The Internationalization of High-Tech Firms
This book presents updated knowledge on the internationalization patterns of high-tech firms, with particular insights into their innovations and research and development. It highlights the internationalization path of firms operating in high-tech sectors.
A Business Health Service
If businesses function like living organisms, can they benefit from a professional healthcare service? This book explores the need for such a service and evaluates whether business advisors can meet the professional standards of medical care.
This book argues that the omnipotence of algorithms in marketing is not what it seems. Programmatic marketing can be improved, but first we must understand the strategic and cultural boundaries of Big Data, which repeats mistakes marketing has already overcome once.
Organizational Culture in the Middle East
This volume provides new insights into organizational behaviour in Lebanon. It explores topics like corporate entrepreneurship in SMEs, the effect of leaders’ emotional intelligence on employee commitment, and the impact of corporate social responsibility on customer trust.
This book explores how innovative technology can facilitate a post-COVID transition to a net-zero carbon economy. It examines the roles of central banks, green finance, and digital payments in addressing transition risks and achieving a sustainable future.
This book analyzes the US Federal Reserve’s extensive role in our daily lives and its consequences for the world’s economy. As its global dominance gives rise to international opposition, this book explores the Fed’s history, policies, and the key challenges it faces.
Measuring Marketing and Brand Communications Performance
This book provides the tools to generate greater returns from marketing and brand investments. Learn to develop, measure, and improve consumer-centred strategies to achieve significant ROI, build the brand, and strengthen customer loyalty and your company’s viability.
This book provides a comprehensive outlook on long-term economic changes in the Western Balkans. It offers decision-makers ways to leverage the rise of digital technologies for sustainable growth based on green and clean solutions.
This collection explores global issues in business, from wellbeing at work and marketing innovations to sustainability in the food industry. The volume analyzes the organizational behavior of ISIS and offers insights into secrecy by analyzing scenes from John Grisham’s The Firm.
The Corporation
This book traces the corporate path to power, exploring whether corporations will become superpowers or, like dinosaurs, give way to superior forms. It examines the rise of American corporations and considers how new technologies from bitcoin to AI will shape the future.