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Marketing the SME
Innovation and Approach
A significant element in Ireland’s economic transformation was the role of Small and Medium-size Enterprises (SMEs). This volume investigates the sophisticated, diverse and market-efficient strategies they adopted to ensure global success.
A significant element in Ireland’s economic transformation was the role of Small and Medium-size Enterprises (SMEs). This volume investigates the sophisticated, diverse and market-efficient strategies they adopted to ensure global success.
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£64.99
Master mobile in-app advertising. This guide for publishers and advertisers uses data and case studies to reveal how factors like ad size, position, and timing influence success. Optimize campaigns for higher revenue and an improved user experience.
Master mobile in-app advertising. This guide for publishers and advertisers uses data and case studies to reveal how factors like ad size, position, and timing influence success. Optimize campaigns for higher revenue and an improved user experience.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
Unlocking Opportunities in Sub-Saharan Africa
Competing Successfully at the Base of the Pyramid
Emerging markets in sub-Saharan Africa present vast opportunities, but their volatility makes sustainable profitability a major challenge. This book provides a framework, using cases and illustrations, to help organisations navigate these markets and achieve lasting success.
Emerging markets in sub-Saharan Africa present vast opportunities, but their volatility makes sustainable profitability a major challenge. This book provides a framework, using cases and illustrations, to help organisations navigate these markets and achieve lasting success.
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This product has multiple variants. The options may be chosen on the product page