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Measuring Marketing and Brand Communications Performance
A Developing European Country Perspective
This book provides the tools to generate greater returns from marketing and brand investments. Learn to develop, measure, and improve consumer-centred strategies to achieve significant ROI, build the brand, and strengthen customer loyalty and your company's viability.
This book provides the tools to generate greater returns from marketing and brand investments. Learn to develop, measure, and improve consumer-centred strategies to achieve significant ROI, build the brand, and strengthen customer loyalty and your company’s viability.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
Corporate Governance and Compliance with IFRSs
MENA Evidence
This is the first book to examine how corporate governance improves compliance with International Financial Reporting Standards (IFRSs) in MENA stock exchanges. It identifies obstacles and suggests actions to globalize these emerging markets.
This is the first book to examine how corporate governance improves compliance with International Financial Reporting Standards (IFRSs) in MENA stock exchanges. It identifies obstacles and suggests actions to globalize these emerging markets.
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This product has multiple variants. The options may be chosen on the product page