Marketing the SME
A significant element in Ireland’s economic transformation was the role of Small and Medium-size Enterprises (SMEs). This volume investigates the sophisticated, diverse and market-efficient strategies they adopted to ensure global success.
Professional Morality and Guilty Bystanding
Professions are riddled with complexities and ethical conflicts that obstruct the goal of meaningful work. This book explores the reflections of spiritual master Thomas Merton, offering the confidence to transcend these challenges and transform workplaces through moral action.
Business Strategies for Economies in Transition
This collection of papers describes business strategies for economies in transition. While focusing on Central and Eastern Europe, the material is relevant to other developing economies facing major change, as many of the problems addressed are universal.