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£64.99
Master mobile in-app advertising. This guide for publishers and advertisers uses data and case studies to reveal how factors like ad size, position, and timing influence success. Optimize campaigns for higher revenue and an improved user experience.
Master mobile in-app advertising. This guide for publishers and advertisers uses data and case studies to reveal how factors like ad size, position, and timing influence success. Optimize campaigns for higher revenue and an improved user experience.
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This book provides solutions for organizations to achieve competitive advantage. It reviews the Capability Maturity Model Integration (CMMI), considers the Six Sigma technique, and discusses the agile manufacturing (AM) approach.
This book provides solutions for organizations to achieve competitive advantage. It reviews the Capability Maturity Model Integration (CMMI), considers the Six Sigma technique, and discusses the agile manufacturing (AM) approach.
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This product has multiple variants. The options may be chosen on the product page
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This comprehensive book explores the evolving landscape of sustainable entrepreneurship. It delves into the intersection of business and sustainability, analyzing technology, investment, empowerment, and AI-driven commerce through diverse case studies and analyses.
This comprehensive book explores the evolving landscape of sustainable entrepreneurship. It delves into the intersection of business and sustainability, analyzing technology, investment, empowerment, and AI-driven commerce through diverse case studies and analyses.
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This product has multiple variants. The options may be chosen on the product page
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Accelerated by COVID-19, the digital transformation of organizations is a critical topic. This volume evaluates the process with an up-to-date perspective from the social sciences, covering fields from human resources and finance to education and marketing.
Accelerated by COVID-19, the digital transformation of organizations is a critical topic. This volume evaluates the process with an up-to-date perspective from the social sciences, covering fields from human resources and finance to education and marketing.
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This book examines the link between individual entrepreneurship and the competitive performance of an industry, using Kenya’s leather industry as a case study. It refocuses attention from knowledge-based industries to primary sectors that are typical of African economies.
This book examines the link between individual entrepreneurship and the competitive performance of an industry, using Kenya’s leather industry as a case study. It refocuses attention from knowledge-based industries to primary sectors that are typical of African economies.
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This product has multiple variants. The options may be chosen on the product page
A Small and Medium Enterprise’s Guide to Innovation and Growth
From Main Street to AI Street
Unlock the potential of AI with this guide for SMEs. Break down complex concepts into actionable strategies to innovate, grow, and compete. Learn how to harness AI to streamline processes, enhance decision-making, outpace industry giants, and thrive in an AI-driven future.
Unlock the potential of AI with this guide for SMEs. Break down complex concepts into actionable strategies to innovate, grow, and compete. Learn how to harness AI to streamline processes, enhance decision-making, outpace industry giants, and thrive in an AI-driven future.
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This product has multiple variants. The options may be chosen on the product page
Technological Innovation Management
The Essentials for Managers and Students
This book shows how to treat your organization as an entity of continuous learning and innovation. Use knowledge as a strategic asset to improve processes, products, and services, leading to improved performance and sustainable value for stakeholders.
This book shows how to treat your organization as an entity of continuous learning and innovation. Use knowledge as a strategic asset to improve processes, products, and services, leading to improved performance and sustainable value for stakeholders.
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This product has multiple variants. The options may be chosen on the product page
£64.99
Master the business lifecycle, from launch to profitable exit. Learn to hire, market, sell, grow, and negotiate while sidestepping costly mistakes. This essential guide equips you for lasting success and unlocks your highest earning potential.
Master the business lifecycle, from launch to profitable exit. Learn to hire, market, sell, grow, and negotiate while sidestepping costly mistakes. This essential guide equips you for lasting success and unlocks your highest earning potential.
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This book explores technology business incubation in India. It maps the role of various actors in the incubation process, provides an overview of the innovation ecosystem, and examines how the country's science and technology culture influences its overall development pathway.
This book explores technology business incubation in India. It maps the role of various actors in the incubation process, provides an overview of the innovation ecosystem, and examines how the country’s science and technology culture influences its overall development pathway.
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This product has multiple variants. The options may be chosen on the product page
Corporate Social Innovation
The New Role of Business in Society
This book explores Corporate Social Innovation as key to reshaping capitalism. By balancing profitability with purpose, companies can address social and environmental challenges, rebuild trust, and create shared value—providing a roadmap to redefine the purpose of business.
This book explores Corporate Social Innovation as key to reshaping capitalism. By balancing profitability with purpose, companies can address social and environmental challenges, rebuild trust, and create shared value—providing a roadmap to redefine the purpose of business.
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Today's profit-only management is obsolete, endangering the planet and disengaging employees. This book introduces 3D Management, a radical redesign that liberates organisations and replaces the bottom line with a model balancing profit, people, planet, and purpose.
Today’s profit-only management is obsolete, endangering the planet and disengaging employees. This book introduces 3D Management, a radical redesign that liberates organisations and replaces the bottom line with a model balancing profit, people, planet, and purpose.
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This product has multiple variants. The options may be chosen on the product page
£64.99
In today’s evolving business landscape, managing change is crucial. This anthology offers cutting-edge research and practical insights from leading experts on how organizations can effectively adapt, drive sustainable growth, and implement transformative practices.
In today’s evolving business landscape, managing change is crucial. This anthology offers cutting-edge research and practical insights from leading experts on how organizations can effectively adapt, drive sustainable growth, and implement transformative practices.
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This product has multiple variants. The options may be chosen on the product page
£64.99
Firms need a risk scorecard. While banks invest significantly in risk management, it is questionable if these programs work. This book responds to this gap by proposing the Banking Risk Balanced Scorecard (BRBS) to enhance competitive advantage and stakeholder value.
Firms need a risk scorecard. While banks invest significantly in risk management, it is questionable if these programs work. This book responds to this gap by proposing the Banking Risk Balanced Scorecard (BRBS) to enhance competitive advantage and stakeholder value.
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Hybridity in Contemporary Commercial Organizations
Implications for Employee Trust
Commercial organizations adopt multiple templates, creating hybridity. While this offers a competitive advantage, it also presents tensions and contradictions with negative consequences for employee trust. This book explores individual-level responses to this multiplicity.
Commercial organizations adopt multiple templates, creating hybridity. While this offers a competitive advantage, it also presents tensions and contradictions with negative consequences for employee trust. This book explores individual-level responses to this multiplicity.
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Non-Financial Information
Corporate Transparency and Sustainability
This guide to corporate sustainability disclosure links theory with real-world practice. It offers practical tools to interpret sustainability data, unpacking not just how companies report but what can be inferred, giving readers a deeper understanding of corporate transparency.
This guide to corporate sustainability disclosure links theory with real-world practice. It offers practical tools to interpret sustainability data, unpacking not just how companies report but what can be inferred, giving readers a deeper understanding of corporate transparency.
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This product has multiple variants. The options may be chosen on the product page
Social Entrepreneurial Intent
What drives Indian Students
What drives someone to tackle monumental problems? This book journeys into the heart of social entrepreneurship, uncovering the motivations that spark individuals to become agents of change and exploring how this knowledge can be used to make a lasting impact.
What drives someone to tackle monumental problems? This book journeys into the heart of social entrepreneurship, uncovering the motivations that spark individuals to become agents of change and exploring how this knowledge can be used to make a lasting impact.
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£62.99
This book introduces new contexts and emerging research in business performance measurement and management. It presents a variety of perspectives from global authors across accounting, finance, marketing, and operations management in a single volume.
This book introduces new contexts and emerging research in business performance measurement and management. It presents a variety of perspectives from global authors across accounting, finance, marketing, and operations management in a single volume.
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This product has multiple variants. The options may be chosen on the product page
Work-Life Balance and the Economic Crisis
Some Insights from the Perspective of Comparative Law (Volumes I & II)
Contemporary society and international organisations are giving increasing consideration to the issue of reconciling work and private life. Following on from this, these volumes provide a detailed analysis of work-life balance and its regulation in a number of EU countries.
Contemporary society and international organisations are giving increasing consideration to the issue of reconciling work and private life. Following on from this, these volumes provide a detailed analysis of work-life balance and its regulation in a number of EU countries.
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Productivity of Contemporary Economies
Theory and Evidence
This book reveals original research into the productivity of economies, as the world faces a slowdown caused by digitalization and COVID-19. It will be useful for researchers, policymakers, and all those searching for new ways of thinking about these interdisciplinary problems.
This book reveals original research into the productivity of economies, as the world faces a slowdown caused by digitalization and COVID-19. It will be useful for researchers, policymakers, and all those searching for new ways of thinking about these interdisciplinary problems.
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How do affect and cognition shape managerial decisions? This book unpacks their interplay at the individual, group, and organizational levels, revealing how these powerful influences can be harnessed or mitigated.
How do affect and cognition shape managerial decisions? This book unpacks their interplay at the individual, group, and organizational levels, revealing how these powerful influences can be harnessed or mitigated.
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