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This book provides a comprehensive outlook on long-term economic changes in the Western Balkans. It offers decision-makers ways to leverage the rise of digital technologies for sustainable growth based on green and clean solutions.
This book provides a comprehensive outlook on long-term economic changes in the Western Balkans. It offers decision-makers ways to leverage the rise of digital technologies for sustainable growth based on green and clean solutions.
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This product has multiple variants. The options may be chosen on the product page
Measuring Marketing and Brand Communications Performance
A Developing European Country Perspective
This book provides the tools to generate greater returns from marketing and brand investments. Learn to develop, measure, and improve consumer-centred strategies to achieve significant ROI, build the brand, and strengthen customer loyalty and your company's viability.
This book provides the tools to generate greater returns from marketing and brand investments. Learn to develop, measure, and improve consumer-centred strategies to achieve significant ROI, build the brand, and strengthen customer loyalty and your company’s viability.
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This product has multiple variants. The options may be chosen on the product page
Organizational Culture in the Middle East
A Lebanese Perspective
This volume provides new insights into organizational behaviour in Lebanon. It explores topics like corporate entrepreneurship in SMEs, the effect of leaders' emotional intelligence on employee commitment, and the impact of corporate social responsibility on customer trust.
This volume provides new insights into organizational behaviour in Lebanon. It explores topics like corporate entrepreneurship in SMEs, the effect of leaders’ emotional intelligence on employee commitment, and the impact of corporate social responsibility on customer trust.
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This product has multiple variants. The options may be chosen on the product page
The Internationalisation Maturity of the Firm
A Business Relationships Perspective
The task of determining the impact of business relationships on performance poses a considerable challenge. In this text, business relationships are operationalised by a set of characteristics and determinants which influence a company’s competitive advantage.
The task of determining the impact of business relationships on performance poses a considerable challenge. In this text, business relationships are operationalised by a set of characteristics and determinants which influence a company’s competitive advantage.
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This product has multiple variants. The options may be chosen on the product page
A Business Health Service
Can Businesses Rely on Professional Specialist Advice and Assistance?
If businesses function like living organisms, can they benefit from a professional healthcare service? This book explores the need for such a service and evaluates whether business advisors can meet the professional standards of medical care.
If businesses function like living organisms, can they benefit from a professional healthcare service? This book explores the need for such a service and evaluates whether business advisors can meet the professional standards of medical care.
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This product has multiple variants. The options may be chosen on the product page
The Internationalization of High-Tech Firms
Patterns, Innovation and Research and Development
This book presents updated knowledge on the internationalization patterns of high-tech firms, with particular insights into their innovations and research and development. It highlights the internationalization path of firms operating in high-tech sectors.
This book presents updated knowledge on the internationalization patterns of high-tech firms, with particular insights into their innovations and research and development. It highlights the internationalization path of firms operating in high-tech sectors.
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This product has multiple variants. The options may be chosen on the product page
Human Resource Management at the Crossroads
Challenges and Future Directions
This book contains studies on the challenges of Human Resource Management. It analyzes how technology impacts the future of work, employee well-being, the management of careers and diversity, employee commitment, and other key topics facing HRM managers today.
This book contains studies on the challenges of Human Resource Management. It analyzes how technology impacts the future of work, employee well-being, the management of careers and diversity, employee commitment, and other key topics facing HRM managers today.
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£58.99
This monograph represents a tool for comparative analysis for researchers and academics dealing with the business environment. It discusses various facets of the Czech business environment, focusing on the quality and sustainability factors that influence Czech industries.
This monograph represents a tool for comparative analysis for researchers and academics dealing with the business environment. It discusses various facets of the Czech business environment, focusing on the quality and sustainability factors that influence Czech industries.
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TOMS shoes disrupted business with its one-for-one model: for every pair sold, another was given to a child in need. The TOMS Effect explores this phenomenon's influence on corporations and start-ups, and asks if its newest, riskier social campaigns can be sustained.
TOMS shoes disrupted business with its one-for-one model: for every pair sold, another was given to a child in need. The TOMS Effect explores this phenomenon’s influence on corporations and start-ups, and asks if its newest, riskier social campaigns can be sustained.
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This product has multiple variants. The options may be chosen on the product page
The Solidarity Economics in Ecuador
Proceedings of the 3rd International Congress on Economics
Solidarity economics introduces an outlook that emphasises the human being, ethics, and the environment. This collection of papers illustrates the pragmatic approach of researchers in Ecuador, providing answers to local problems like corruption, poverty, and income distribution.
Solidarity economics introduces an outlook that emphasises the human being, ethics, and the environment. This collection of papers illustrates the pragmatic approach of researchers in Ecuador, providing answers to local problems like corruption, poverty, and income distribution.
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This product has multiple variants. The options may be chosen on the product page
£58.99
This book explores the servant-leadership needed to transform EU Institutions to better serve its citizens. Through real-life interviews with EU civil servants, including Herman van Rompuy, it illustrates how this philosophy empowers professionals to face 21st-century challenges.
This book explores the servant-leadership needed to transform EU Institutions to better serve its citizens. Through real-life interviews with EU civil servants, including Herman van Rompuy, it illustrates how this philosophy empowers professionals to face 21st-century challenges.
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This product has multiple variants. The options may be chosen on the product page
Crisis Communication in the Digital Age
Manage or Rampage
In recent years, in countries with high crisis expectation and risk probabilities, a significant rise in the number of crises has been observed. This study discusses crisis management types and strategies, stressing the vital role of public relations in their resolution.
In recent years, in countries with high crisis expectation and risk probabilities, a significant rise in the number of crises has been observed. This study discusses crisis management types and strategies, stressing the vital role of public relations in their resolution.
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This product has multiple variants. The options may be chosen on the product page
Customer-Centricity
The New Path to Product Innovation and Profitability
Empowered customers have high expectations. This book presents a framework to understand the digital trends reshaping consumption, and analyzes the new skills and business models needed to succeed in the age of digital disruption.
Empowered customers have high expectations. This book presents a framework to understand the digital trends reshaping consumption, and analyzes the new skills and business models needed to succeed in the age of digital disruption.
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This product has multiple variants. The options may be chosen on the product page
£58.99
This text serves to help a potentially uninformed retail trader understand more about financial markets, and assist them in gaining the technical skills required to profit from trading. It represents a beginner’s guide to trading, with a core focus on stocks and currencies.
This text serves to help a potentially uninformed retail trader understand more about financial markets, and assist them in gaining the technical skills required to profit from trading. It represents a beginner’s guide to trading, with a core focus on stocks and currencies.
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This product has multiple variants. The options may be chosen on the product page
Managerial Intelligence
A Clinical Perspective
Through a comprehensive framework, this text condenses over 60 years of clinical efforts in hundreds of organizations into a set of clear, concise, understandable principles and concepts that can be applied by managers to improve their performance and that of their organizations.
Through a comprehensive framework, this text condenses over 60 years of clinical efforts in hundreds of organizations into a set of clear, concise, understandable principles and concepts that can be applied by managers to improve their performance and that of their organizations.
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This product has multiple variants. The options may be chosen on the product page
Reshaping Opera
A Critical Reflection on Arts Management
Trevisan holds up La Fenice, Venice’s main opera theater, as a successful example of a managerial turn in the performing arts that led to substantial improvements in efficiency and productivity levels. Her balanced critique also allows for critical reflection on arts management.
Trevisan holds up La Fenice, Venice’s main opera theater, as a successful example of a managerial turn in the performing arts that led to substantial improvements in efficiency and productivity levels. Her balanced critique also allows for critical reflection on arts management.
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Caldwell explains how and why leaders fail to earn the trust of others and why ethics, integrity, and moral behaviour are so critically important for leaders of both today and tomorrow.
Caldwell explains how and why leaders fail to earn the trust of others and why ethics, integrity, and moral behaviour are so critically important for leaders of both today and tomorrow.
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This product has multiple variants. The options may be chosen on the product page
Diversity Management and Identity in Organisations
From Liminality to Inclusion
Bizjak advances a conceptualisation of gender identity within Diversity Management in organisations that takes into account the linkages between individual and organisational identity, thus moving from liminality to inclusion.
Bizjak advances a conceptualisation of gender identity within Diversity Management in organisations that takes into account the linkages between individual and organisational identity, thus moving from liminality to inclusion.
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Demand Articulation of Emerging Technologies
Investigating the Longitudinal Dynamics of Innovation
In today’s high-tech environment, how do you convert a vague set of wants into well-defined products? Through “demand articulation,” an important competency of market-driving firms. While most firms seek pre-articulated demand, this book analyzes how to create it.
In today’s high-tech environment, how do you convert a vague set of wants into well-defined products? Through “demand articulation,” an important competency of market-driving firms. While most firms seek pre-articulated demand, this book analyzes how to create it.
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Global managers need to communicate and connect with many cultures. The new language of business is cultural literacy, which encompasses basic knowledge of business language, culture and the local economy. This work focuses on those aspects in seven countries in the G-20.
Global managers need to communicate and connect with many cultures. The new language of business is cultural literacy, which encompasses basic knowledge of business language, culture and the local economy. This work focuses on those aspects in seven countries in the G-20.
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