In business, “me” and “the people” are not the same, but they should be. This book explains the cause for this difference and shows you how to measure and bridge the distance between them. Do not just describe it. Take action. Actually embrace it and do it.
Reimagining Systems Change
This book challenges us to reimagine success in the social impact sector. It investigates what shapes our decisions on social issues and how we can approach these problems more effectively, using “We Love Reading” as an exemplar.
From Critique to Action
This book applies ethical thinking to business, management, and computing. Based on practical experience, this accessible, cross-disciplinary text has a strong intercultural flavour, appealing to readers in project management, information systems, and philosophy.
This journal provides a space for marketers, researchers, and scholars across the world to exchange perspectives on China in its dynamic market. It will appeal to those interested in the ever-evolving marketing practices and theories in China.
Innovation is deeply human. This book explores its often-overlooked psychological dimension, providing a groundbreaking framework that integrates psychology into the study of creativity, motivation, and risk-taking to redefine how we understand and foster new ideas.
This collection from the 3rd CIREG conference offers innovative solutions to the challenges facing SMEs. It features leading research contributions focused on the critical fields of marketing and human resources, providing insights relevant to today’s economic landscape.
Firms need a risk scorecard. While banks invest significantly in risk management, it is questionable if these programs work. This book responds to this gap by proposing the Banking Risk Balanced Scorecard (BRBS) to enhance competitive advantage and stakeholder value.
As the use of physical currency diminishes, investors can access digital assets like Bitcoin and NFTs. This book provides aspiring investors and stakeholders with a fundamental understanding of digital finance, crypto-currency exchanges, and regulatory mechanisms.
Corporate Social Innovation
This book explores Corporate Social Innovation as key to reshaping capitalism. By balancing profitability with purpose, companies can address social and environmental challenges, rebuild trust, and create shared value—providing a roadmap to redefine the purpose of business.
Technological Innovation Management
This book shows how to treat your organization as an entity of continuous learning and innovation. Use knowledge as a strategic asset to improve processes, products, and services, leading to improved performance and sustainable value for stakeholders.
A Small and Medium Enterprise’s Guide to Innovation and Growth
Unlock the potential of AI with this guide for SMEs. Break down complex concepts into actionable strategies to innovate, grow, and compete. Learn how to harness AI to streamline processes, enhance decision-making, outpace industry giants, and thrive in an AI-driven future.
Master mobile in-app advertising. This guide for publishers and advertisers uses data and case studies to reveal how factors like ad size, position, and timing influence success. Optimize campaigns for higher revenue and an improved user experience.
Global Perspectives on Development of the Digital Workplace and Digitalisation of Business Functions
Uncover the digital transformation of business, from leadership to ethics. Combining theory with real-world case studies, this book builds the essential analytical skills for students to thrive in the modern digital economy.
Social Entrepreneurial Intent
What drives someone to tackle monumental problems? This book journeys into the heart of social entrepreneurship, uncovering the motivations that spark individuals to become agents of change and exploring how this knowledge can be used to make a lasting impact.
Innovation, Entrepreneurship and Sustainability
This forward-looking book explores emerging trends shaping the future of innovation, entrepreneurship, and management. Go beyond traditional approaches with actionable insights from real-world case studies, anticipate changes, and stay ahead of the curve.
Agripreneurship Management
Dive into the world of agripreneurship. This guide offers practical insights, case studies, and tools for aspiring agripreneurs to turn agriculture into a profitable and sustainable venture. Discover how to unlock the potential of the agricultural sector and make your mark.
In today’s evolving business landscape, managing change is crucial. This anthology offers cutting-edge research and practical insights from leading experts on how organizations can effectively adapt, drive sustainable growth, and implement transformative practices.
This guide provides actionable strategies for integrating sustainability into core business operations. It offers solutions for long-term profitability and environmental stewardship, empowering leaders to drive positive change and build resilient, future-ready organizations.