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Explore how marketing culture fuels economic growth through creative industries and tourism. By contrasting Western and non-Western theories, this book forges critical new methodologies for intercultural business, challenging conventional wisdom.
Explore how marketing culture fuels economic growth through creative industries and tourism. By contrasting Western and non-Western theories, this book forges critical new methodologies for intercultural business, challenging conventional wisdom.
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This product has multiple variants. The options may be chosen on the product page
From £32.99
Accelerated by COVID-19, the digital transformation of organizations is a critical topic. This volume evaluates the process with an up-to-date perspective from the social sciences, covering fields from human resources and finance to education and marketing.
Accelerated by COVID-19, the digital transformation of organizations is a critical topic. This volume evaluates the process with an up-to-date perspective from the social sciences, covering fields from human resources and finance to education and marketing.
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This product has multiple variants. The options may be chosen on the product page
Education Loan and Inclusive Growth
India in a Comparative Perspective
This book explores education loans as a tool for financing higher education in developing countries. Using India as a case study, it reveals how the system excludes the poor and formulates an action plan to make it an inclusive financing tool.
This book explores education loans as a tool for financing higher education in developing countries. Using India as a case study, it reveals how the system excludes the poor and formulates an action plan to make it an inclusive financing tool.
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£54.99
This work studies issues of company governance and management, in the context of the MER Model of Integral Management and Governance. It considers the fundamental aspirations for the enterprise’s existence and, thus, its quantitative, as well as qualitative, changes.
This work studies issues of company governance and management, in the context of the MER Model of Integral Management and Governance. It considers the fundamental aspirations for the enterprise’s existence and, thus, its quantitative, as well as qualitative, changes.
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This product has multiple variants. The options may be chosen on the product page
£59.99
To truly evaluate digital transformation, we must go beyond corporate profit and economic growth. This book presents a new method for measuring the impact of ICT by accounting for consumer convenience, complete with theoretical considerations, research methods, and case studies.
To truly evaluate digital transformation, we must go beyond corporate profit and economic growth. This book presents a new method for measuring the impact of ICT by accounting for consumer convenience, complete with theoretical considerations, research methods, and case studies.
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This product has multiple variants. The options may be chosen on the product page
International Marketing
Theory and Practice from Developing Countries
With an emphasis on developing countries, this text explains international marketing theory and practice within a constantly-changing and increasingly-complex global environment. It describes global environmental forces and basic marketing strategies for international marketing.
With an emphasis on developing countries, this text explains international marketing theory and practice within a constantly-changing and increasingly-complex global environment. It describes global environmental forces and basic marketing strategies for international marketing.
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£74.99
Compiling analyses of a wide range of economic and financial subjects, this collection discusses economic transition and the future prospects of developing countries. It serves to raise awareness of the important opportunities and risks inherent in the global financial system.
Compiling analyses of a wide range of economic and financial subjects, this collection discusses economic transition and the future prospects of developing countries. It serves to raise awareness of the important opportunities and risks inherent in the global financial system.
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This product has multiple variants. The options may be chosen on the product page
Labour in the 21st Century
Insights into a Changing World of Work
This compendium investigates and discusses the different aspects of the major transformations that have characterized the world of work in recent years. It claims that in order to propose solutions to cope with such changes, it is necessary to analyze their ongoing dynamics.
This compendium investigates and discusses the different aspects of the major transformations that have characterized the world of work in recent years. It claims that in order to propose solutions to cope with such changes, it is necessary to analyze their ongoing dynamics.
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This product has multiple variants. The options may be chosen on the product page
£61.99
Kola highlights perspectives concerning the economic and social impact of microfinance products on their clients’ lives. He probes whether being a client of monetary financial institutions’ microfinance programmes brings positive changes to their lives and their community.
Kola highlights perspectives concerning the economic and social impact of microfinance products on their clients’ lives. He probes whether being a client of monetary financial institutions’ microfinance programmes brings positive changes to their lives and their community.
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This product has multiple variants. The options may be chosen on the product page
Reimagining Systems Change
A Bottom-Up Approach
This book challenges us to reimagine success in the social impact sector. It investigates what shapes our decisions on social issues and how we can approach these problems more effectively, using “We Love Reading” as an exemplar.
This book challenges us to reimagine success in the social impact sector. It investigates what shapes our decisions on social issues and how we can approach these problems more effectively, using “We Love Reading” as an exemplar.
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This product has multiple variants. The options may be chosen on the product page
£54.99
Lemus explores resistance to the change from US Generally Accepted Accounting Principles to International Financial Reporting Standards (IFRS). He argues IFRS should act as a singular accounting language, promoting a better economic position in the world financial market.
Lemus explores resistance to the change from US Generally Accepted Accounting Principles to International Financial Reporting Standards (IFRS). He argues IFRS should act as a singular accounting language, promoting a better economic position in the world financial market.
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This product has multiple variants. The options may be chosen on the product page
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Written by global scholars and practitioners, this volume explores the changing landscape of 21st century business. Covering issues from consumer trends to management styles, it explains the theories behind the changes taking place in the global business environment.
Written by global scholars and practitioners, this volume explores the changing landscape of 21st century business. Covering issues from consumer trends to management styles, it explains the theories behind the changes taking place in the global business environment.
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This product has multiple variants. The options may be chosen on the product page
The EU at a Crossroads
Challenges and Perspectives
This book summarises the dilemmas the European Union faces during its multilevel crisis. The first part concerns EU constitutional issues, the second is on public governance issues, the third details issues of the EU market and trade, and the fourth is on the Eurozone crisis.
This book summarises the dilemmas the European Union faces during its multilevel crisis. The first part concerns EU constitutional issues, the second is on public governance issues, the third details issues of the EU market and trade, and the fourth is on the Eurozone crisis.
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This product has multiple variants. The options may be chosen on the product page
The Home Entrepreneur Systems Model
A Grounded Theory of Home-based Business Needs and Practises
This book chronicles a PhD student’s research into home-based businesses. Using Grounded Theory, it develops the Home Entrepreneur Systems model, a new way to understand how home business meets our needs for security, autonomy, balance, meaning and community.
This book chronicles a PhD student’s research into home-based businesses. Using Grounded Theory, it develops the Home Entrepreneur Systems model, a new way to understand how home business meets our needs for security, autonomy, balance, meaning and community.
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This product has multiple variants. The options may be chosen on the product page
The Solidarity Economics in Ecuador
Proceedings of the 3rd International Congress on Economics
Solidarity economics introduces an outlook that emphasises the human being, ethics, and the environment. This collection of papers illustrates the pragmatic approach of researchers in Ecuador, providing answers to local problems like corruption, poverty, and income distribution.
Solidarity economics introduces an outlook that emphasises the human being, ethics, and the environment. This collection of papers illustrates the pragmatic approach of researchers in Ecuador, providing answers to local problems like corruption, poverty, and income distribution.
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This product has multiple variants. The options may be chosen on the product page
Women in the Modern Workplace
Gender Barriers to Business Start-Ups
This research examines venture creation among women in Ireland. It addresses motivations, the start-up process, and the barriers explicit to the nascent female entrepreneur to propose a theory on the challenges that have the most significant effect.
This research examines venture creation among women in Ireland. It addresses motivations, the start-up process, and the barriers explicit to the nascent female entrepreneur to propose a theory on the challenges that have the most significant effect.
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