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Information Systems

9781527539594-2
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Marketing, Creativity and Experiential Design

Edited By: Nelson de Matos, Manuela Guerreiro, Patrícia Pinto, Júlio Mendes
From £30.99
This book helps students and practitioners understand marketing and design. It provides an overview of experiential marketing, innovation, branding, and human-centred design, while considering future avenues for creativity in the field.

This book helps students and practitioners understand marketing and design. It provides an overview of experiential marketing, innovation, branding, and human-centred design, while considering future avenues for creativity in the field.

View more This product has multiple variants. The options may be chosen on the product page