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Experiential Marketing in an Age of Hyper-Connectivity
Navigating the Customer Experience Journey
This rigorous, informative resource is a playbook for every scholar, student, and practitioner of experiential marketing. Learn the state of customer experience, how to expand a customer base, and use cutting-edge sensory marketing to create hedonic experiences.
This rigorous, informative resource is a playbook for every scholar, student, and practitioner of experiential marketing. Learn the state of customer experience, how to expand a customer base, and use cutting-edge sensory marketing to create hedonic experiences.
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This product has multiple variants. The options may be chosen on the product page
£29.99
This journal provides a space for marketers, researchers, and scholars across the world to exchange perspectives on China in its dynamic market. It will appeal to those interested in the ever-evolving marketing practices and theories in China.
This journal provides a space for marketers, researchers, and scholars across the world to exchange perspectives on China in its dynamic market. It will appeal to those interested in the ever-evolving marketing practices and theories in China.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
From £30.99
This collection of essays examines emerging research paradigms in communication. It focuses on the shift from traditional unidirectional information sharing to multidirectional channels, providing students, scholars, and practitioners with innovative ways to think critically.
This collection of essays examines emerging research paradigms in communication. It focuses on the shift from traditional unidirectional information sharing to multidirectional channels, providing students, scholars, and practitioners with innovative ways to think critically.
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This product has multiple variants. The options may be chosen on the product page
The Marketing of Works
A Textbook on General Marketing of Goods, Works, and Services
The first book on a new type of marketing: the marketing of works. It describes activities like repair that change an object's market value without transferring ownership. Distinguishing works from services, it provides marketing theorists with many opportunities for research.
The first book on a new type of marketing: the marketing of works. It describes activities like repair that change an object’s market value without transferring ownership. Distinguishing works from services, it provides marketing theorists with many opportunities for research.
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This product has multiple variants. The options may be chosen on the product page
£61.99
This collection of essays is dedicated to reviewing, exploring and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a comprehensive presentation of marketing issues, trends, data and likely future developments in the virtual world.
This collection of essays is dedicated to reviewing, exploring and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a comprehensive presentation of marketing issues, trends, data and likely future developments in the virtual world.
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This product has multiple variants. The options may be chosen on the product page