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Managing Globalization
New Business Models, Strategies and Innovation
This essential reference provides scientific evidence and direction to businesses competing in the contemporary environment. It presents research on globalization, strategic management, and innovation that transcends classical theory for practical implementation.
This essential reference provides scientific evidence and direction to businesses competing in the contemporary environment. It presents research on globalization, strategic management, and innovation that transcends classical theory for practical implementation.
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This product has multiple variants. The options may be chosen on the product page
Managing Innovation in SMEs
Product Development in Small Irish Electronics Firms
For small tech firms, new product development (NPD) is critical. This study of Irish electronics firms reveals how NPD at small firms differs from large ones, offering unique insights with implications for managers, policy makers, and researchers.
For small tech firms, new product development (NPD) is critical. This study of Irish electronics firms reveals how NPD at small firms differs from large ones, offering unique insights with implications for managers, policy makers, and researchers.
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This product has multiple variants. The options may be chosen on the product page
From £40.99
In an information-driven world where data is the most valuable resource, technology is not simply a cost. This book provides insights into how technology impacts knowledge, collaboration, and performance, showing decision-makers how to use it to realise strategic goals.
In an information-driven world where data is the most valuable resource, technology is not simply a cost. This book provides insights into how technology impacts knowledge, collaboration, and performance, showing decision-makers how to use it to realise strategic goals.
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This product has multiple variants. The options may be chosen on the product page
Marketing and Humanity
Discourses in the Real World
This book expands consumer behavior to understand the real world. Written by leading scholars, it explores underserved populations and modern social issues—from diversity and privacy to loneliness and social change—through a holistic, human-centered perspective.
This book expands consumer behavior to understand the real world. Written by leading scholars, it explores underserved populations and modern social issues—from diversity and privacy to loneliness and social change—through a holistic, human-centered perspective.
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This product has multiple variants. The options may be chosen on the product page
£74.99
This comprehensive, core text covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time.
This comprehensive, core text covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time.
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This product has multiple variants. The options may be chosen on the product page
Marketing the SME
Innovation and Approach
A significant element in Ireland’s economic transformation was the role of Small and Medium-size Enterprises (SMEs). This volume investigates the sophisticated, diverse and market-efficient strategies they adopted to ensure global success.
A significant element in Ireland’s economic transformation was the role of Small and Medium-size Enterprises (SMEs). This volume investigates the sophisticated, diverse and market-efficient strategies they adopted to ensure global success.
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This product has multiple variants. The options may be chosen on the product page
From £30.99
This book helps students and practitioners understand marketing and design. It provides an overview of experiential marketing, innovation, branding, and human-centred design, while considering future avenues for creativity in the field.
This book helps students and practitioners understand marketing and design. It provides an overview of experiential marketing, innovation, branding, and human-centred design, while considering future avenues for creativity in the field.
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This product has multiple variants. The options may be chosen on the product page
Master of Marketing Measurement
Margaret Henderson Blair on Marketing Accountability
Discover five decades of insights from Margaret Henderson Blair, a pioneer in advertising. This collection explores the critical roles of the message, the necessity of reliable measurement, and the centrality of persuasion, all backed by careful research.
Discover five decades of insights from Margaret Henderson Blair, a pioneer in advertising. This collection explores the critical roles of the message, the necessity of reliable measurement, and the centrality of persuasion, all backed by careful research.
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This product has multiple variants. The options may be chosen on the product page
Mastering the Credit Processing Mechanism in Mauritius
Demystifying the Process
Ramlall focuses on the credit processing mechanism used in Mauritius. It is widely known that Mauritius uses a bank-based financial system; however, many people are oblivious to the credit processing mechanism in operation. This book addresses such a lack of understanding.
Ramlall focuses on the credit processing mechanism used in Mauritius. It is widely known that Mauritius uses a bank-based financial system; however, many people are oblivious to the credit processing mechanism in operation. This book addresses such a lack of understanding.
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This product has multiple variants. The options may be chosen on the product page
Measuring Marketing and Brand Communications Performance
A Developing European Country Perspective
This book provides the tools to generate greater returns from marketing and brand investments. Learn to develop, measure, and improve consumer-centred strategies to achieve significant ROI, build the brand, and strengthen customer loyalty and your company's viability.
This book provides the tools to generate greater returns from marketing and brand investments. Learn to develop, measure, and improve consumer-centred strategies to achieve significant ROI, build the brand, and strengthen customer loyalty and your company’s viability.
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£61.99
Kola highlights perspectives concerning the economic and social impact of microfinance products on their clients’ lives. He probes whether being a client of monetary financial institutions’ microfinance programmes brings positive changes to their lives and their community.
Kola highlights perspectives concerning the economic and social impact of microfinance products on their clients’ lives. He probes whether being a client of monetary financial institutions’ microfinance programmes brings positive changes to their lives and their community.
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This product has multiple variants. The options may be chosen on the product page
Mechanisms of Cross-Boundary Learning
Communities of Practice and Job Crafting
This book reveals the mechanism of adult learning through boundary-crossing experiences. It empirically analyzes how collaboration across organizations sparks learning and associated job crafting, presenting findings with global applications.
This book reveals the mechanism of adult learning through boundary-crossing experiences. It empirically analyzes how collaboration across organizations sparks learning and associated job crafting, presenting findings with global applications.
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This product has multiple variants. The options may be chosen on the product page
Megatrends and How to Survive Them
Preparing for 2032
Behind the headlines, remorseless changes are creating a very different world. This book explores the twelve key megatrends that will shape 2032 and what you, your family, and your organisation can do to survive and thrive. Are you prepared?
Behind the headlines, remorseless changes are creating a very different world. This book explores the twelve key megatrends that will shape 2032 and what you, your family, and your organisation can do to survive and thrive. Are you prepared?
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This product has multiple variants. The options may be chosen on the product page
£64.99
Master mobile in-app advertising. This guide for publishers and advertisers uses data and case studies to reveal how factors like ad size, position, and timing influence success. Optimize campaigns for higher revenue and an improved user experience.
Master mobile in-app advertising. This guide for publishers and advertisers uses data and case studies to reveal how factors like ad size, position, and timing influence success. Optimize campaigns for higher revenue and an improved user experience.
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This product has multiple variants. The options may be chosen on the product page
Money, Payment Systems and the European Union
The Regulatory Challenges of Governance
This anthology probes money as a means of payment and a reserve of value within the European Union framework, with attention paid to community-based currencies. It describes how the EU, considered a unique economic and political partnership, has not clearly defined money.
This anthology probes money as a means of payment and a reserve of value within the European Union framework, with attention paid to community-based currencies. It describes how the EU, considered a unique economic and political partnership, has not clearly defined money.
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From £32.99
This volume explores approaches to monitoring sustainable tourism at seaside destinations, focusing on the Bulgarian Black Sea coast. It presents a systematic process of gathering data to assess and manage development. Essential for researchers, policymakers, and practitioners.
This volume explores approaches to monitoring sustainable tourism at seaside destinations, focusing on the Bulgarian Black Sea coast. It presents a systematic process of gathering data to assess and manage development. Essential for researchers, policymakers, and practitioners.
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This product has multiple variants. The options may be chosen on the product page
National Economies
Volks-Wirtschaft, Racism and Economy in Europe between the Wars (1918-1939/45)
After WWI, the collapse of the global economic system led to racist cleansing and mass murder. This book explores the fault-lines that deepened in European economies, asking: who decided who was to be excluded, and where did the boundaries lie?
After WWI, the collapse of the global economic system led to racist cleansing and mass murder. This book explores the fault-lines that deepened in European economies, asking: who decided who was to be excluded, and where did the boundaries lie?
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This product has multiple variants. The options may be chosen on the product page
£75.99
Disruptions can be a catalyst for progress or cause catastrophe. This book is about how to safeguard quality during and beyond disruptions. While disruptions expose weaknesses, they also create opportunities for change, capturing the transition from crisis to high performance.
Disruptions can be a catalyst for progress or cause catastrophe. This book is about how to safeguard quality during and beyond disruptions. While disruptions expose weaknesses, they also create opportunities for change, capturing the transition from crisis to high performance.
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This product has multiple variants. The options may be chosen on the product page
Neoteric Developments in Management Science in Engineering
Perspectives from Scientific Journals
This book identifies the major research categories in Management Science in Engineering (MSE) and evaluates and classifies each journal. Compiled by leading academics and editors, it is an essential resource for scientists, researchers, engineers, practitioners, and students.
This book identifies the major research categories in Management Science in Engineering (MSE) and evaluates and classifies each journal. Compiled by leading academics and editors, it is an essential resource for scientists, researchers, engineers, practitioners, and students.
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This product has multiple variants. The options may be chosen on the product page
Networking in Ireland’s Ethnic Enterprises
Entrepreneurship and Opportunity
Get a thorough insight into the networking practices of ethnic entrepreneurs in Ireland. This book provides a theoretical grounding, real-life examples, and highlights the motivations and challenges they encounter while setting up a business.
Get a thorough insight into the networking practices of ethnic entrepreneurs in Ireland. This book provides a theoretical grounding, real-life examples, and highlights the motivations and challenges they encounter while setting up a business.
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