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Explore how marketing culture fuels economic growth through creative industries and tourism. By contrasting Western and non-Western theories, this book forges critical new methodologies for intercultural business, challenging conventional wisdom.
Explore how marketing culture fuels economic growth through creative industries and tourism. By contrasting Western and non-Western theories, this book forges critical new methodologies for intercultural business, challenging conventional wisdom.
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This product has multiple variants. The options may be chosen on the product page
Innovation beyond Fiction
An Imaginative Play with Mathematics
This book shows how recent advances in mathematics help us manage innovation as a collective act of imagination. Told as the fictional story of an inventor hampered by bureaucracy, it will make you rethink both innovation and mathematics in practical organizational settings.
This book shows how recent advances in mathematics help us manage innovation as a collective act of imagination. Told as the fictional story of an inventor hampered by bureaucracy, it will make you rethink both innovation and mathematics in practical organizational settings.
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This product has multiple variants. The options may be chosen on the product page
The Challenges and Prospects of Sukuk
A Content Analysis-Based Study
Sukuk (Islamic bonds) are a key tool for Islamic financing. This book provides a comprehensive overview, tracking their development from the beginning to the current outlook after the global pandemic and recent Shariah rulings. It offers insights for beginners and experts alike.
Sukuk (Islamic bonds) are a key tool for Islamic financing. This book provides a comprehensive overview, tracking their development from the beginning to the current outlook after the global pandemic and recent Shariah rulings. It offers insights for beginners and experts alike.
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£64.99
Master the business lifecycle, from launch to profitable exit. Learn to hire, market, sell, grow, and negotiate while sidestepping costly mistakes. This essential guide equips you for lasting success and unlocks your highest earning potential.
Master the business lifecycle, from launch to profitable exit. Learn to hire, market, sell, grow, and negotiate while sidestepping costly mistakes. This essential guide equips you for lasting success and unlocks your highest earning potential.
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This product has multiple variants. The options may be chosen on the product page
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This book gives the latest information on advances in organic agriculture, with practical examples for farmers, engineers, and agroindustry people. Prepared by experts, it covers multidisciplinary approaches, environmental awareness, and novel ideas for future research.
This book gives the latest information on advances in organic agriculture, with practical examples for farmers, engineers, and agroindustry people. Prepared by experts, it covers multidisciplinary approaches, environmental awareness, and novel ideas for future research.
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This product has multiple variants. The options may be chosen on the product page
Experiential Marketing in an Age of Hyper-Connectivity
Navigating the Customer Experience Journey
This rigorous, informative resource is a playbook for every scholar, student, and practitioner of experiential marketing. Learn the state of customer experience, how to expand a customer base, and use cutting-edge sensory marketing to create hedonic experiences.
This rigorous, informative resource is a playbook for every scholar, student, and practitioner of experiential marketing. Learn the state of customer experience, how to expand a customer base, and use cutting-edge sensory marketing to create hedonic experiences.
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This product has multiple variants. The options may be chosen on the product page
From £32.99
This book provides solutions for organizations to achieve competitive advantage. It reviews the Capability Maturity Model Integration (CMMI), considers the Six Sigma technique, and discusses the agile manufacturing (AM) approach.
This book provides solutions for organizations to achieve competitive advantage. It reviews the Capability Maturity Model Integration (CMMI), considers the Six Sigma technique, and discusses the agile manufacturing (AM) approach.
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This product has multiple variants. The options may be chosen on the product page
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We don't see reality as it is. Instead, your brain uses experience to create a story—your private narrative. This book shows how this narrative enables humans to anticipate the future, engage in complex thought, and communicate, providing a new way of viewing human experience.
We don’t see reality as it is. Instead, your brain uses experience to create a story—your private narrative. This book shows how this narrative enables humans to anticipate the future, engage in complex thought, and communicate, providing a new way of viewing human experience.
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This product has multiple variants. The options may be chosen on the product page
Managing a Tour Operating Business
A Perspective from Africa
Explore the global tour operations business and how technology influences new business models. With case studies from Europe, Africa, and the USA, this text addresses challenges in developing countries and offers a business model for future sustainability.
Explore the global tour operations business and how technology influences new business models. With case studies from Europe, Africa, and the USA, this text addresses challenges in developing countries and offers a business model for future sustainability.
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This product has multiple variants. The options may be chosen on the product page
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Family firms are over 80% of businesses worldwide. This book offers valuable insights into how they operate, exploring HR management, financial practices, and family integration as a source of competitive advantage. It provides a comprehensive analysis of these key challenges.
Family firms are over 80% of businesses worldwide. This book offers valuable insights into how they operate, exploring HR management, financial practices, and family integration as a source of competitive advantage. It provides a comprehensive analysis of these key challenges.
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This product has multiple variants. The options may be chosen on the product page
Countdown to the Global Financial Crisis
A Story of Power and Greed
This book traces the pattern of crises in US investment banking to a culture established at the birth of the United States. Exploring the humble beginnings of Lehman Brothers, it offers a cautionary tale of how the mighty have fallen.
This book traces the pattern of crises in US investment banking to a culture established at the birth of the United States. Exploring the humble beginnings of Lehman Brothers, it offers a cautionary tale of how the mighty have fallen.
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This product has multiple variants. The options may be chosen on the product page
Organizational Culture in the Middle East
A Lebanese Perspective
This volume provides new insights into organizational behaviour in Lebanon. It explores topics like corporate entrepreneurship in SMEs, the effect of leaders' emotional intelligence on employee commitment, and the impact of corporate social responsibility on customer trust.
This volume provides new insights into organizational behaviour in Lebanon. It explores topics like corporate entrepreneurship in SMEs, the effect of leaders’ emotional intelligence on employee commitment, and the impact of corporate social responsibility on customer trust.
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This product has multiple variants. The options may be chosen on the product page
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This book proposes an approach linking social exchange to market activity and organizational performance. It explains value creation theory, why it supersedes classical organization theory, and offers factors for researchers and practitioners to improve performance.
This book proposes an approach linking social exchange to market activity and organizational performance. It explains value creation theory, why it supersedes classical organization theory, and offers factors for researchers and practitioners to improve performance.
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This product has multiple variants. The options may be chosen on the product page
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This book argues that contemporary fashion is a performative-conceptual turn. It presents a new approach from visual semiotics, where fashion emerges as a visual code for our hyperreal societies, combining cybernetics, fetishism, and transgression.
This book argues that contemporary fashion is a performative-conceptual turn. It presents a new approach from visual semiotics, where fashion emerges as a visual code for our hyperreal societies, combining cybernetics, fetishism, and transgression.
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This product has multiple variants. The options may be chosen on the product page
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This is the first-ever reprinting of 27 letters by Mary Mason Fairbanks from the 1867 Quaker City cruise, one of the most famous travel excursions in American history. The letters feature cameo appearances by her fellow passenger and lifelong friend, Mark Twain.
This is the first-ever reprinting of 27 letters by Mary Mason Fairbanks from the 1867 Quaker City cruise, one of the most famous travel excursions in American history. The letters feature cameo appearances by her fellow passenger and lifelong friend, Mark Twain.
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This product has multiple variants. The options may be chosen on the product page
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Journal evaluation and classification are critical for researchers, engineers, and students in Management Science in Engineering (MSE). This book identifies the main research categories of MSE, and evaluates and classifies each journal in the field.
Journal evaluation and classification are critical for researchers, engineers, and students in Management Science in Engineering (MSE). This book identifies the main research categories of MSE, and evaluates and classifies each journal in the field.
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This product has multiple variants. The options may be chosen on the product page
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This book critiques the partial explanations of current change management theories. It proposes a comprehensive model, using case studies to introduce a “polyphonic” management style where considering the interests of all stakeholders contributes to successful change projects.
This book critiques the partial explanations of current change management theories. It proposes a comprehensive model, using case studies to introduce a “polyphonic” management style where considering the interests of all stakeholders contributes to successful change projects.
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This product has multiple variants. The options may be chosen on the product page
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This book argues that the omnipotence of algorithms in marketing is not what it seems. Programmatic marketing can be improved, but first we must understand the strategic and cultural boundaries of Big Data, which repeats mistakes marketing has already overcome once.
This book argues that the omnipotence of algorithms in marketing is not what it seems. Programmatic marketing can be improved, but first we must understand the strategic and cultural boundaries of Big Data, which repeats mistakes marketing has already overcome once.
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This product has multiple variants. The options may be chosen on the product page
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This book examines the link between individual entrepreneurship and the competitive performance of an industry, using Kenya’s leather industry as a case study. It refocuses attention from knowledge-based industries to primary sectors that are typical of African economies.
This book examines the link between individual entrepreneurship and the competitive performance of an industry, using Kenya’s leather industry as a case study. It refocuses attention from knowledge-based industries to primary sectors that are typical of African economies.
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This product has multiple variants. The options may be chosen on the product page
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This volume explores approaches to monitoring sustainable tourism at seaside destinations, focusing on the Bulgarian Black Sea coast. It presents a systematic process of gathering data to assess and manage development. Essential for researchers, policymakers, and practitioners.
This volume explores approaches to monitoring sustainable tourism at seaside destinations, focusing on the Bulgarian Black Sea coast. It presents a systematic process of gathering data to assess and manage development. Essential for researchers, policymakers, and practitioners.
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