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Once marketed, brands belong to consumers, who give them meaning. This book explains what brands mean to consumers, how they use them to communicate, and how advertising has become an integral component of the cultural communication system that is consumption.
Once marketed, brands belong to consumers, who give them meaning. This book explains what brands mean to consumers, how they use them to communicate, and how advertising has become an integral component of the cultural communication system that is consumption.
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This product has multiple variants. The options may be chosen on the product page
The Corporation
Its History and Future
This book traces the corporate path to power, exploring whether corporations will become superpowers or, like dinosaurs, give way to superior forms. It examines the rise of American corporations and considers how new technologies from bitcoin to AI will shape the future.
This book traces the corporate path to power, exploring whether corporations will become superpowers or, like dinosaurs, give way to superior forms. It examines the rise of American corporations and considers how new technologies from bitcoin to AI will shape the future.
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This product has multiple variants. The options may be chosen on the product page
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Written by global scholars and practitioners, this volume explores the changing landscape of 21st century business. Covering issues from consumer trends to management styles, it explains the theories behind the changes taking place in the global business environment.
Written by global scholars and practitioners, this volume explores the changing landscape of 21st century business. Covering issues from consumer trends to management styles, it explains the theories behind the changes taking place in the global business environment.
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£54.99
This monograph explores the issue of deferred taxes at both the theoretical and practical levels, and studies their financial aspects and their economic function in companies. It looks at current methods and the role of deferred taxes in business management.
This monograph explores the issue of deferred taxes at both the theoretical and practical levels, and studies their financial aspects and their economic function in companies. It looks at current methods and the role of deferred taxes in business management.
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This product has multiple variants. The options may be chosen on the product page
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This book examines the revolution in Human Resource Management, from HR 4.0 to HR 5.0, with special emphasis on Artificial Intelligence. It provides real-world applications, success stories, and insights from global leaders on the future direction of HR practices.
This book examines the revolution in Human Resource Management, from HR 4.0 to HR 5.0, with special emphasis on Artificial Intelligence. It provides real-world applications, success stories, and insights from global leaders on the future direction of HR practices.
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This product has multiple variants. The options may be chosen on the product page
The EU at a Crossroads
Challenges and Perspectives
This book summarises the dilemmas the European Union faces during its multilevel crisis. The first part concerns EU constitutional issues, the second is on public governance issues, the third details issues of the EU market and trade, and the fourth is on the Eurozone crisis.
This book summarises the dilemmas the European Union faces during its multilevel crisis. The first part concerns EU constitutional issues, the second is on public governance issues, the third details issues of the EU market and trade, and the fourth is on the Eurozone crisis.
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This product has multiple variants. The options may be chosen on the product page
£39.99
This book explores the personal and environmental factors affecting university students’ entrepreneurial intentions. It provides insights for policymakers, educators, and students on developing entrepreneurial knowledge, skills, and career choices.
This book explores the personal and environmental factors affecting university students’ entrepreneurial intentions. It provides insights for policymakers, educators, and students on developing entrepreneurial knowledge, skills, and career choices.
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This product has multiple variants. The options may be chosen on the product page
The Fashion Industry and Eating Disorders
The Dangers of the Catwalk
Slimness is often seen as a fundamental requirement in the fashion industry. This text investigates the excessive ideal of slimness and its dangers for industry representatives. Ensuring the health of the models, it argues, must be a fundamental aspect of the industry.
Slimness is often seen as a fundamental requirement in the fashion industry. This text investigates the excessive ideal of slimness and its dangers for industry representatives. Ensuring the health of the models, it argues, must be a fundamental aspect of the industry.
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This book analyzes the US Federal Reserve's extensive role in our daily lives and its consequences for the world’s economy. As its global dominance gives rise to international opposition, this book explores the Fed's history, policies, and the key challenges it faces.
This book analyzes the US Federal Reserve’s extensive role in our daily lives and its consequences for the world’s economy. As its global dominance gives rise to international opposition, this book explores the Fed’s history, policies, and the key challenges it faces.
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This product has multiple variants. The options may be chosen on the product page
The Future of Project Management
Adapting to Modern Needs
This book gives decision-makers, project workers, and students insight into the modern challenges of project management, from digitization to AI. It argues that modern project management is based on people, their values, and the intelligent use of emerging technologies.
This book gives decision-makers, project workers, and students insight into the modern challenges of project management, from digitization to AI. It argues that modern project management is based on people, their values, and the intelligent use of emerging technologies.
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This product has multiple variants. The options may be chosen on the product page
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Global managers need to communicate and connect with many cultures. The new language of business is cultural literacy, which encompasses basic knowledge of business language, culture and the local economy. This work focuses on those aspects in seven countries in the G-20.
Global managers need to communicate and connect with many cultures. The new language of business is cultural literacy, which encompasses basic knowledge of business language, culture and the local economy. This work focuses on those aspects in seven countries in the G-20.
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This product has multiple variants. The options may be chosen on the product page
The Golden Dawn of Italian Fashion
A Cross-Cultural Perspective on Maria Monaci Gallenga
Once a famed fashion visionary of the 1920s-30s, Maria Monaci Gallenga was erased by Fascism. This book uncovers the story of the enigmatic artist—her Pre-Raphaelite influences, her entrepreneurial ambition, and her ultimate rediscovery by Fendi.
Once a famed fashion visionary of the 1920s-30s, Maria Monaci Gallenga was erased by Fascism. This book uncovers the story of the enigmatic artist—her Pre-Raphaelite influences, her entrepreneurial ambition, and her ultimate rediscovery by Fendi.
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This book documents the effort of Barbados's black-nationalist political elite to take control of the island’s petroleum resources. In a direct challenge to the white planter class, this brazen and defiant stand against colonialism was filled with political risk for the island.
This book documents the effort of Barbados’s black-nationalist political elite to take control of the island’s petroleum resources. In a direct challenge to the white planter class, this brazen and defiant stand against colonialism was filled with political risk for the island.
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This product has multiple variants. The options may be chosen on the product page
£39.99
Egyptian industry bypassed quality control, creating a gap that hinders global competition. This book presents the Holistic Egyptian Quality Management Approach (HEQMA), a new model tailored to Egyptian culture to diagnose problems and strengthen quality.
Egyptian industry bypassed quality control, creating a gap that hinders global competition. This book presents the Holistic Egyptian Quality Management Approach (HEQMA), a new model tailored to Egyptian culture to diagnose problems and strengthen quality.
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This product has multiple variants. The options may be chosen on the product page
The Home Entrepreneur Systems Model
A Grounded Theory of Home-based Business Needs and Practises
This book chronicles a PhD student’s research into home-based businesses. Using Grounded Theory, it develops the Home Entrepreneur Systems model, a new way to understand how home business meets our needs for security, autonomy, balance, meaning and community.
This book chronicles a PhD student’s research into home-based businesses. Using Grounded Theory, it develops the Home Entrepreneur Systems model, a new way to understand how home business meets our needs for security, autonomy, balance, meaning and community.
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This product has multiple variants. The options may be chosen on the product page
The Impact of the Subprime Crisis on Global Financial Markets, Banks and International Trade
A Quest for Sustainable Policies
This book analyzes financial stability risk across international financial markets, banks, and trade. It offers innovative research and suggests new policy approaches to deal with three major crises: the debt crisis, an ageing population, and climate change.
This book analyzes financial stability risk across international financial markets, banks, and trade. It offers innovative research and suggests new policy approaches to deal with three major crises: the debt crisis, an ageing population, and climate change.
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This product has multiple variants. The options may be chosen on the product page
The Internationalisation Maturity of the Firm
A Business Relationships Perspective
The task of determining the impact of business relationships on performance poses a considerable challenge. In this text, business relationships are operationalised by a set of characteristics and determinants which influence a company’s competitive advantage.
The task of determining the impact of business relationships on performance poses a considerable challenge. In this text, business relationships are operationalised by a set of characteristics and determinants which influence a company’s competitive advantage.
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The Internationalization of High-Tech Firms
Patterns, Innovation and Research and Development
This book presents updated knowledge on the internationalization patterns of high-tech firms, with particular insights into their innovations and research and development. It highlights the internationalization path of firms operating in high-tech sectors.
This book presents updated knowledge on the internationalization patterns of high-tech firms, with particular insights into their innovations and research and development. It highlights the internationalization path of firms operating in high-tech sectors.
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The Leadership Imperative
Technology Adoption and Strategic Management in Travel Firms in Jamaica
This book combines e-tourism and strategic management to explore internet adoption in small travel firms. Examining firm, external, and personal factors, it finds leadership is a more significant determinant than previously thought and proposes a new model.
This book combines e-tourism and strategic management to explore internet adoption in small travel firms. Examining firm, external, and personal factors, it finds leadership is a more significant determinant than previously thought and proposes a new model.
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£68.99
This book introduces a new scientific approach to the economy: Socioeconomic Safety Management (SSM). Using risk models and analogies with engineering reliability, it shows how economic efficiency can increase when problems of socioeconomic safety are explored and managed.
This book introduces a new scientific approach to the economy: Socioeconomic Safety Management (SSM). Using risk models and analogies with engineering reliability, it shows how economic efficiency can increase when problems of socioeconomic safety are explored and managed.
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