Business, Management and Accounting – Page 16 – Cambridge Scholars Publishing

The Marketing of Works

A Textbook on General Marketing of Goods, Works, and Services

By: Sergiy E. Pogodayev

From £40.99

The first book on a new type of marketing: the marketing of works. It describes activities like repair that change an object's market value without transferring ownership. Distinguishing works from services, it provides marketing theorists with many opportunities for research.

The first book on a new type of marketing: the marketing of works. It describes activities like repair that change an object’s market value without transferring ownership. Distinguishing works from services, it provides marketing theorists with many opportunities for research.

The Mature Corporation

A Model of Responsible Capitalism

By: Paul Kearns, Stuart Woollard

From £35.99

This book critiques concepts like CSR and traces capitalism’s malaise to the mantra of ‘shareholder value’. It provides a practical navigation chart for a new system where every stakeholder benefits, and true wealth creation and sustainability go hand-in-hand.

The Middle East and North Africa (MENA)’s Moral Compass

A Youthful Perspective

Edited By: Nehme Azoury, Patrick Abi Nahed, Georges Azzi

£72.99

This ground-breaking book illuminates the potential of MENA's youth as catalysts for change. Wielding technology to combat corruption and amplify their voices, young leaders are challenging entrenched systems and paving pathways to justice. Will they succeed? The answer awaits.

This ground-breaking book illuminates the potential of MENA’s youth as catalysts for change. Wielding technology to combat corruption and amplify their voices, young leaders are challenging entrenched systems and paving pathways to justice. Will they succeed? The answer awaits.

The Plastic Venuses

Archaeological Tourism in Post-Modern Society

By: Ezio Marra

£39.99

Consumerism and virtual reality are transforming archaeology. When ancient sites become theme parks and finds are exhibited in casinos, what is authenticity? This book is an innovative, critical, and stimulating appraisal of our relationship with the past.

The Psychology of Innovation

By: Oliver Hoffmann

£59.99

Innovation is deeply human. This book explores its often-overlooked psychological dimension, providing a groundbreaking framework that integrates psychology into the study of creativity, motivation, and risk-taking to redefine how we understand and foster new ideas.

The Quaker City Travel Letters of Mary Mason Fairbanks

Edited By: Gary Scharnhorst

From £29.99

This is the first-ever reprinting of 27 letters by Mary Mason Fairbanks from the 1867 Quaker City cruise, one of the most famous travel excursions in American history. The letters feature cameo appearances by her fellow passenger and lifelong friend, Mark Twain.

The Rise and Fall of Wessex Asset Management and the 2008 Crash

Entrepreneurial Financial Markets

By: Tim Weir

£47.99

In light of the Global Financial Crisis of 2008, Weir highlights the fundamental weaknesses of the financial system, and examines issues such as women in hedge funds, pay in the finance sector, and the future of the Eurozone.

The Role of Incubation in India’s Innovation and Development Ecosystem

By: Kanchan Lala

From £32.99

This book explores technology business incubation in India. It maps the role of various actors in the incubation process, provides an overview of the innovation ecosystem, and examines how the country's science and technology culture influences its overall development pathway.

This book explores technology business incubation in India. It maps the role of various actors in the incubation process, provides an overview of the innovation ecosystem, and examines how the country’s science and technology culture influences its overall development pathway.

The Single European Market and Trade Policy

Edited By: Angelo Santagostino

£61.99

The single market and trade policy are Europe’s major economic achievements and its best assets in times of increasing globalisation. This title addresses the various facets of these two pillars of European integration.

The Solidarity Economics in Ecuador

Proceedings of the 3rd International Congress on Economics

Edited By: Alexandra M. Espinosa

£58.99

Solidarity economics introduces an outlook that emphasises the human being, ethics, and the environment. This collection of papers illustrates the pragmatic approach of researchers in Ecuador, providing answers to local problems like corruption, poverty, and income distribution.

The Theory and Practice of Value Creation

By: Leon Miller

From £30.99

This book proposes an approach linking social exchange to market activity and organizational performance. It explains value creation theory, why it supersedes classical organization theory, and offers factors for researchers and practitioners to improve performance.

The Theory of Narrative Thought

By: Lee Roy Beach, James A. Wise

From £32.99

We don't see reality as it is. Instead, your brain uses experience to create a story—your private narrative. This book shows how this narrative enables humans to anticipate the future, engage in complex thought, and communicate, providing a new way of viewing human experience.

We don’t see reality as it is. Instead, your brain uses experience to create a story—your private narrative. This book shows how this narrative enables humans to anticipate the future, engage in complex thought, and communicate, providing a new way of viewing human experience.

The TOMS Effect

By: Elizabeth Ferszt

From £29.99

TOMS shoes disrupted business with its one-for-one model: for every pair sold, another was given to a child in need. The TOMS Effect explores this phenomenon's influence on corporations and start-ups, and asks if its newest, riskier social campaigns can be sustained.

TOMS shoes disrupted business with its one-for-one model: for every pair sold, another was given to a child in need. The TOMS Effect explores this phenomenon’s influence on corporations and start-ups, and asks if its newest, riskier social campaigns can be sustained.

The Virtual World and Marketing

Edited By: Enes Emre Başar, Aysel Erciş, Sevtap Ünal

£61.99

This collection of essays is dedicated to reviewing, exploring and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a comprehensive presentation of marketing issues, trends, data and likely future developments in the virtual world.

Theoretical and Empirical Analysis of Common Factors in a Term Structure Model

By: Ting Ting Huang

£29.99

While many financial models are too technical for non-specialists, this study uses the empirical copula to analyze bond structures. The empirical copula is more appropriate for forecasting returns, volatility, and interdependence in risk management.

Tourism and Intercultural Communication and Innovations

Edited By: Stoyan Marinov, Genka Rafailova

From £30.99

This volume of international tourism research presents innovative solutions provoked by today’s challenges. It explores innovations in tourism development, management, and staff training, alongside new approaches to foreign language education for the industry.

Tourism Economics

A Practical Perspective

Edited By: Metin Kozak

£41.99

This book examines tourism economics with specific case studies from countries across the world. Featuring contributions from international experts, it is useful for academics and tourism professionals seeking to update their knowledge at both micro and macro levels.

Tourism Marketing

On Both Sides of the Counter

Edited By: Luisa Andreu, Juergen Gnoth, Metin Kozak

£44.99

This volume presents the best research from the Advances in Tourism Marketing Conference, focusing on tourist behaviour and managerial strategies. It covers image, satisfaction, ITC, innovation, and competitiveness. A compelling update for researchers and students.

Tourism Opportunities and Models for Development in Bulgaria

Edited By: Genka Rafailova, Velina Kazandzhieva

From £32.99

This book explores tourism management in Bulgaria in the COVID-19 era. It covers smart destinations, digital technologies, online consumer behavior, and innovative approaches in hotel management, outlining key challenges and opportunities for the industry.

Towards a Polyphonic Approach to Change Management

By: François Pichault, Jean-Luc Castro, Françoise Chevalier

From £32.99

This book critiques the partial explanations of current change management theories. It proposes a comprehensive model, using case studies to introduce a “polyphonic” management style where considering the interests of all stakeholders contributes to successful change projects.