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The Internationalization of High-Tech Firms
Patterns, Innovation and Research and Development
This book presents updated knowledge on the internationalization patterns of high-tech firms, with particular insights into their innovations and research and development. It highlights the internationalization path of firms operating in high-tech sectors.
This book presents updated knowledge on the internationalization patterns of high-tech firms, with particular insights into their innovations and research and development. It highlights the internationalization path of firms operating in high-tech sectors.
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This product has multiple variants. The options may be chosen on the product page
A Business Health Service
Can Businesses Rely on Professional Specialist Advice and Assistance?
If businesses function like living organisms, can they benefit from a professional healthcare service? This book explores the need for such a service and evaluates whether business advisors can meet the professional standards of medical care.
If businesses function like living organisms, can they benefit from a professional healthcare service? This book explores the need for such a service and evaluates whether business advisors can meet the professional standards of medical care.
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This product has multiple variants. The options may be chosen on the product page
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This book simplifies environmental management for hospitality students and practitioners. It explains how global environmental problems affect the industry and outlines processes for waste management, energy, and water conservation with a global perspective.
This book simplifies environmental management for hospitality students and practitioners. It explains how global environmental problems affect the industry and outlines processes for waste management, energy, and water conservation with a global perspective.
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This product has multiple variants. The options may be chosen on the product page
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Once marketed, brands belong to consumers, who give them meaning. This book explains what brands mean to consumers, how they use them to communicate, and how advertising has become an integral component of the cultural communication system that is consumption.
Once marketed, brands belong to consumers, who give them meaning. This book explains what brands mean to consumers, how they use them to communicate, and how advertising has become an integral component of the cultural communication system that is consumption.
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This is the first-ever reprinting of 27 letters by Mary Mason Fairbanks from the 1867 Quaker City cruise, one of the most famous travel excursions in American history. The letters feature cameo appearances by her fellow passenger and lifelong friend, Mark Twain.
This is the first-ever reprinting of 27 letters by Mary Mason Fairbanks from the 1867 Quaker City cruise, one of the most famous travel excursions in American history. The letters feature cameo appearances by her fellow passenger and lifelong friend, Mark Twain.
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This product has multiple variants. The options may be chosen on the product page
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This book argues that the omnipotence of algorithms in marketing is not what it seems. Programmatic marketing can be improved, but first we must understand the strategic and cultural boundaries of Big Data, which repeats mistakes marketing has already overcome once.
This book argues that the omnipotence of algorithms in marketing is not what it seems. Programmatic marketing can be improved, but first we must understand the strategic and cultural boundaries of Big Data, which repeats mistakes marketing has already overcome once.
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This product has multiple variants. The options may be chosen on the product page
Organizational Culture in the Middle East
A Lebanese Perspective
This volume provides new insights into organizational behaviour in Lebanon. It explores topics like corporate entrepreneurship in SMEs, the effect of leaders' emotional intelligence on employee commitment, and the impact of corporate social responsibility on customer trust.
This volume provides new insights into organizational behaviour in Lebanon. It explores topics like corporate entrepreneurship in SMEs, the effect of leaders’ emotional intelligence on employee commitment, and the impact of corporate social responsibility on customer trust.
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This product has multiple variants. The options may be chosen on the product page
A Comparison of Effort Estimation Techniques on Software Projects
How Long Will Your Project Take?
This book compares industry approaches to software effort estimation, from traditional function points to agile story points. Using real-life case studies, learn to apply each technique immediately and answer the question all managers dread: "How is your project going?"
This book compares industry approaches to software effort estimation, from traditional function points to agile story points. Using real-life case studies, learn to apply each technique immediately and answer the question all managers dread: “How is your project going?”
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This book explores how innovative technology can facilitate a post-COVID transition to a net-zero carbon economy. It examines the roles of central banks, green finance, and digital payments in addressing transition risks and achieving a sustainable future.
This book explores how innovative technology can facilitate a post-COVID transition to a net-zero carbon economy. It examines the roles of central banks, green finance, and digital payments in addressing transition risks and achieving a sustainable future.
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This product has multiple variants. The options may be chosen on the product page
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This book analyzes the US Federal Reserve's extensive role in our daily lives and its consequences for the world’s economy. As its global dominance gives rise to international opposition, this book explores the Fed's history, policies, and the key challenges it faces.
This book analyzes the US Federal Reserve’s extensive role in our daily lives and its consequences for the world’s economy. As its global dominance gives rise to international opposition, this book explores the Fed’s history, policies, and the key challenges it faces.
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This product has multiple variants. The options may be chosen on the product page
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This book examines the revolution in Human Resource Management, from HR 4.0 to HR 5.0, with special emphasis on Artificial Intelligence. It provides real-world applications, success stories, and insights from global leaders on the future direction of HR practices.
This book examines the revolution in Human Resource Management, from HR 4.0 to HR 5.0, with special emphasis on Artificial Intelligence. It provides real-world applications, success stories, and insights from global leaders on the future direction of HR practices.
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This product has multiple variants. The options may be chosen on the product page
Measuring Marketing and Brand Communications Performance
A Developing European Country Perspective
This book provides the tools to generate greater returns from marketing and brand investments. Learn to develop, measure, and improve consumer-centred strategies to achieve significant ROI, build the brand, and strengthen customer loyalty and your company's viability.
This book provides the tools to generate greater returns from marketing and brand investments. Learn to develop, measure, and improve consumer-centred strategies to achieve significant ROI, build the brand, and strengthen customer loyalty and your company’s viability.
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This product has multiple variants. The options may be chosen on the product page
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This book provides a comprehensive outlook on long-term economic changes in the Western Balkans. It offers decision-makers ways to leverage the rise of digital technologies for sustainable growth based on green and clean solutions.
This book provides a comprehensive outlook on long-term economic changes in the Western Balkans. It offers decision-makers ways to leverage the rise of digital technologies for sustainable growth based on green and clean solutions.
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This product has multiple variants. The options may be chosen on the product page
Managerial Compensation and Financial Performance
A Pragmatic Guide
This book explores the link between managerial compensation and financial performance in India's manufacturing sector. It breaks down complex ideas to show how pay structures impact executive decisions and company success, offering strategic insights for leaders and policymakers.
This book explores the link between managerial compensation and financial performance in India’s manufacturing sector. It breaks down complex ideas to show how pay structures impact executive decisions and company success, offering strategic insights for leaders and policymakers.
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This product has multiple variants. The options may be chosen on the product page
Experiential Marketing in an Age of Hyper-Connectivity
Navigating the Customer Experience Journey
This rigorous, informative resource is a playbook for every scholar, student, and practitioner of experiential marketing. Learn the state of customer experience, how to expand a customer base, and use cutting-edge sensory marketing to create hedonic experiences.
This rigorous, informative resource is a playbook for every scholar, student, and practitioner of experiential marketing. Learn the state of customer experience, how to expand a customer base, and use cutting-edge sensory marketing to create hedonic experiences.
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This collection explores global issues in business, from wellbeing at work and marketing innovations to sustainability in the food industry. The volume analyzes the organizational behavior of ISIS and offers insights into secrecy by analyzing scenes from John Grisham’s The Firm.
This collection explores global issues in business, from wellbeing at work and marketing innovations to sustainability in the food industry. The volume analyzes the organizational behavior of ISIS and offers insights into secrecy by analyzing scenes from John Grisham’s The Firm.
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This product has multiple variants. The options may be chosen on the product page
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One-to-one support alone isn't enough for leaders. This book presents the Leadership Inquiry Support (LIS) model, a practical approach integrating multiple support modalities through authentic collaboration. It offers strategies backed by research and real-world experience.
One-to-one support alone isn’t enough for leaders. This book presents the Leadership Inquiry Support (LIS) model, a practical approach integrating multiple support modalities through authentic collaboration. It offers strategies backed by research and real-world experience.
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This product has multiple variants. The options may be chosen on the product page
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This textbook provides detailed insights into costing methodology for practical application. It fosters critical thinking and highlights traditional and current practices using real examples from the service industry to help you understand relevant costs.
This textbook provides detailed insights into costing methodology for practical application. It fosters critical thinking and highlights traditional and current practices using real examples from the service industry to help you understand relevant costs.
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This product has multiple variants. The options may be chosen on the product page
The Corporation
Its History and Future
This book traces the corporate path to power, exploring whether corporations will become superpowers or, like dinosaurs, give way to superior forms. It examines the rise of American corporations and considers how new technologies from bitcoin to AI will shape the future.
This book traces the corporate path to power, exploring whether corporations will become superpowers or, like dinosaurs, give way to superior forms. It examines the rise of American corporations and considers how new technologies from bitcoin to AI will shape the future.
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This product has multiple variants. The options may be chosen on the product page
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Based on real science, this book offers a new methodology for assessing coaching's effects on managers' personalities. It shows how they can respond to the challenges they face in a more effective and professional way.
Based on real science, this book offers a new methodology for assessing coaching’s effects on managers’ personalities. It shows how they can respond to the challenges they face in a more effective and professional way.
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