Corporate Social Responsibility and Shell in Ireland
An exposé of Shell in Ireland, this book reveals how weak regulation and political influence can turn corporate social responsibility into a tool for exploiting communities and the environment.
As the return on marketing often fails to justify the cost, this book introduces cost-effective strategies to achieve benefits with minimal resources. It explores human, product, and technological perspectives, like AI, to enhance employee performance and customer loyalty.
This textbook provides detailed insights into costing methodology for practical application. It fosters critical thinking and highlights traditional and current practices using real examples from the service industry to help you understand relevant costs.
Countdown to the Global Financial Crisis
This book traces the pattern of crises in US investment banking to a culture established at the birth of the United States. Exploring the humble beginnings of Lehman Brothers, it offers a cautionary tale of how the mighty have fallen.
Through in-depth interviews with luminaries in public health, this book explores the effective leadership skills required to navigate modern healthcare crises. Conversations highlight shared challenges, effective communication, and making difficult decisions for the greater good.
This book introduces the High-Performance Organization (HPO) cultural framework, an evidence-based model for driving sustainable change. Discover actionable insights to fuel innovation, optimize talent management, boost performance, and elevate employee engagement.
Credit and Collections
The failing economy makes getting paid harder than ever. Learn to take specific steps to maximize your credit management policies, check customer credit to limit risk, and make effective collection calls that work. Protect your business and your cash flow.
Crisis Communication in the Digital Age
In recent years, in countries with high crisis expectation and risk probabilities, a significant rise in the number of crises has been observed. This study discusses crisis management types and strategies, stressing the vital role of public relations in their resolution.
Beyond defining moments like the Bay of Pigs, this book reveals lesser-known events: Che’s adventures, Castro’s possible link to JFK’s assassination, and Cuba’s silent wars. Utilizing sources previously available only in Spanish, it corrects the record on the Cuban Revolution.
This book presents an opportunity and a challenge: to develop cultural tourism in the North of Portugal, empowering communities to protect their heritage. The challenge is promoting sustainable tourism for economic growth, while preserving authenticity in culture and heritage.
This research-based guide explores customer-driven innovation for today’s markets. It examines AI in marketing, data analytics, and consumer behavior, offering evidence-based strategies and case studies to navigate emerging trends and leverage market complexities.
Customer-Centricity
Empowered customers have high expectations. This book presents a framework to understand the digital trends reshaping consumption, and analyzes the new skills and business models needed to succeed in the age of digital disruption.
Data envelopment analysis (DEA) is a popular management tool for measuring performance. This book is a collection of contributions from DEA experts, covering theoretical developments and applications in various sectors. It is useful for researchers and practitioners.
Showcasing the latest breakthroughs in data science, this volume brings together contributions from leading experts. It covers key areas like machine learning and AI, anticipating future trends and serving as a valuable resource for novices and researchers alike.
Demand Articulation of Emerging Technologies
In today’s high-tech environment, how do you convert a vague set of wants into well-defined products? Through “demand articulation,” an important competency of market-driving firms. While most firms seek pre-articulated demand, this book analyzes how to create it.
Developing Third-Generation Learning Organizations
To build the agile, knowledge-creating organization of the future, leaders must first undergo their own transformation. This book offers the theory and methodology needed to guide this process, outlining how developing people leads to enhanced profitability.
Development Engineering
This research-backed guide shows innovators how to develop technological interventions for low-resource settings. Learn to create sustainable solutions that meet a real need, are affordable, and fit the cultural context to avoid common failures and achieve widespread use.
Development Trends in Management Science and Engineering
This book categorizes the areas of Management Science and Engineering (MSE) research and provides a comprehensive evaluation of each journal. Compiled by leading academics and editors, it is an essential resource for scientists, researchers, practitioners, and students.
Developments in Management Science in Engineering 2017
This book identifies the main research categories of Management Science in Engineering (MSE), and evaluates and classifies each MSE journal. It is ideal for scientists, researchers, practitioners, engineers, and graduate students in various engineering fields.
Accelerated by COVID-19, the digital transformation of organizations is a critical topic. This volume evaluates the process with an up-to-date perspective from the social sciences, covering fields from human resources and finance to education and marketing.