As the return on marketing often fails to justify the cost, this book introduces cost-effective strategies to achieve benefits with minimal resources. It explores human, product, and technological perspectives, like AI, to enhance employee performance and customer loyalty.
This book delves into the relationship between economic growth and tourism in China’s diverse regions. Emphasizing China’s unique experiences, it offers practical insights and valuable lessons applicable to policymakers, economists, and tourism professionals worldwide.
Pilgrimage in the Twenty-First Century
This inquiry showcases the rich diversity of religious and secular pilgrimage. Scholars explore travel for transformation, revealing why it is one of tourism’s fastest growing segments and how this age-old phenomenon is central to what it means to be human.
Relativity in Business
‘Relativity in Business’ reveals how physics shapes management science. It leverages concepts from quantum mechanics and chaos theory to forge a groundbreaking framework, translating intricate physics into actionable insights for optimising operations and spurring innovation.
This book examines the revolution in Human Resource Management, from HR 4.0 to HR 5.0, with special emphasis on Artificial Intelligence. It provides real-world applications, success stories, and insights from global leaders on the future direction of HR practices.
Explore Agile’s evolution from a software technique to a broad organizational philosophy. This essential guide covers frameworks like Scrum and Kanban, their application across industries, and their role in navigating the future of work and organizational agility.
Climate Change and Corporate Reporting in Europe
Diving into the intersection of climate change and financial reporting, this book explores Europe’s evolving regulatory landscape. It offers practical insights and best practices for regulators and businesses to address climate-related risks and opportunities.
Control Tower Business in Logistic Services
This book explores the Control Tower cloud solution for deep supply chain insight. It presents strategies and business plans, emphasizing the need to test them through simulation. Without simulation, even the best strategies are based on single-minded thinking and will fail.
This book explores tourism management in Bulgaria in the COVID-19 era. It covers smart destinations, digital technologies, online consumer behavior, and innovative approaches in hotel management, outlining key challenges and opportunities for the industry.
This book explores technology business incubation in India. It maps the role of various actors in the incubation process, provides an overview of the innovation ecosystem, and examines how the country’s science and technology culture influences its overall development pathway.
This book develops a new mathematical model for modern human resources that is both organisational output-focused and employee-focused. It investigates various measurement and evaluation approaches to facilitate the adoption of alternative HR practices.
This book’s research proves managers can use intellectual capital disclosure to boost firm performance. It reveals how using the balanced scorecard as a measurement tool for intellectual capital can drive success. An essential guide for executives, managers, and academics.
This book explores the challenges of managing software projects, from changing requirements to uncertain technologies. It presents a holistic, adaptive framework with practical strategies and expert perspectives to manage teams, communicate effectively, and deal with uncertainty.
This book analyzes the US Federal Reserve’s extensive role in our daily lives and its consequences for the world’s economy. As its global dominance gives rise to international opposition, this book explores the Fed’s history, policies, and the key challenges it faces.
This book provides practical, evidence-based strategies to cultivate diversity and inclusion. Learn to support employees’ sense of belonging and psychological safety, address harassment and microaggressions, and implement systemic change for vibrant, productive workplaces.
The Future of Project Management
This book gives decision-makers, project workers, and students insight into the modern challenges of project management, from digitization to AI. It argues that modern project management is based on people, their values, and the intelligent use of emerging technologies.
This book takes a step-by-step, data-driven approach to HR analytics. Learn to use visualization and machine learning tools to solve issues like controlling attrition and improving performance, deriving valuable insights to support your HR strategies and make better decisions.
Enhancing Organizational Leadership Practice
This book helps organizational leaders balance three core responsibilities: organizational, stakeholder, and ethical. Using Western and Chinese concepts and practical examples, it reframes human resources as a capital investment, enhancing leadership effectiveness.
This book presents research on Costs of Quality (CoQ) management in China. Based on case studies from Chinese enterprises, it shows professionals and executives how to adopt strategic CoQ management to enhance product quality and improve business performance.
This book explores how innovative technology can facilitate a post-COVID transition to a net-zero carbon economy. It examines the roles of central banks, green finance, and digital payments in addressing transition risks and achieving a sustainable future.