This book argues that contemporary fashion is a performative-conceptual turn. It presents a new approach from visual semiotics, where fashion emerges as a visual code for our hyperreal societies, combining cybernetics, fetishism, and transgression.
This book proposes an approach linking social exchange to market activity and organizational performance. It explains value creation theory, why it supersedes classical organization theory, and offers factors for researchers and practitioners to improve performance.
Organizational Culture in the Middle East
This volume provides new insights into organizational behaviour in Lebanon. It explores topics like corporate entrepreneurship in SMEs, the effect of leaders’ emotional intelligence on employee commitment, and the impact of corporate social responsibility on customer trust.
Countdown to the Global Financial Crisis
This book traces the pattern of crises in US investment banking to a culture established at the birth of the United States. Exploring the humble beginnings of Lehman Brothers, it offers a cautionary tale of how the mighty have fallen.
Family firms are over 80% of businesses worldwide. This book offers valuable insights into how they operate, exploring HR management, financial practices, and family integration as a source of competitive advantage. It provides a comprehensive analysis of these key challenges.
Managing a Tour Operating Business
Explore the global tour operations business and how technology influences new business models. With case studies from Europe, Africa, and the USA, this text addresses challenges in developing countries and offers a business model for future sustainability.
We don’t see reality as it is. Instead, your brain uses experience to create a story—your private narrative. This book shows how this narrative enables humans to anticipate the future, engage in complex thought, and communicate, providing a new way of viewing human experience.
This book provides solutions for organizations to achieve competitive advantage. It reviews the Capability Maturity Model Integration (CMMI), considers the Six Sigma technique, and discusses the agile manufacturing (AM) approach.
Experiential Marketing in an Age of Hyper-Connectivity
This rigorous, informative resource is a playbook for every scholar, student, and practitioner of experiential marketing. Learn the state of customer experience, how to expand a customer base, and use cutting-edge sensory marketing to create hedonic experiences.
This book gives the latest information on advances in organic agriculture, with practical examples for farmers, engineers, and agroindustry people. Prepared by experts, it covers multidisciplinary approaches, environmental awareness, and novel ideas for future research.
Master the business lifecycle, from launch to profitable exit. Learn to hire, market, sell, grow, and negotiate while sidestepping costly mistakes. This essential guide equips you for lasting success and unlocks your highest earning potential.
The Challenges and Prospects of Sukuk
Sukuk (Islamic bonds) are a key tool for Islamic financing. This book provides a comprehensive overview, tracking their development from the beginning to the current outlook after the global pandemic and recent Shariah rulings. It offers insights for beginners and experts alike.
Innovation beyond Fiction
This book shows how recent advances in mathematics help us manage innovation as a collective act of imagination. Told as the fictional story of an inventor hampered by bureaucracy, it will make you rethink both innovation and mathematics in practical organizational settings.
Explore how marketing culture fuels economic growth through creative industries and tourism. By contrasting Western and non-Western theories, this book forges critical new methodologies for intercultural business, challenging conventional wisdom.
Central to Yoruba fashion is the role of women in its making. This book shows how textile commodities, entangled in global economic histories, created a local industry that portrays new ways of work—revealing a critical, but often neglected, aspect of being Yoruba.
Agile Strategies for the 21st Century
To succeed in a dynamic world, leaders must build agile organizations. This book provides a practical framework to accelerate innovation and adaptability by shaping a winning culture. Learn to diagnose and fix the unseen root problems that disrupt the flow of critical knowledge.
This book helps students and practitioners understand marketing and design. It provides an overview of experiential marketing, innovation, branding, and human-centred design, while considering future avenues for creativity in the field.
No other book links epidemiological concepts to leadership. This book identifies leadership determinants and matches research-based antidotes to them. Using over 60 case studies and leadership style assessments, you will learn to improve your leadership and the workplace climate.
This book provides a comprehensive outlook on long-term economic changes in the Western Balkans. It offers decision-makers ways to leverage the rise of digital technologies for sustainable growth based on green and clean solutions.
A Cultural Analysis of Mobile Communities on Board Cruise Ships
This book argues that the pleasures of a cruise have changed little since the nineteenth century. Drawing on travel writing from Mark Twain and the author’s own voyages on cruise and container ships, it examines what passengers do with their time and how that time is controlled.