This book presents an opportunity and a challenge: to develop cultural tourism in the North of Portugal, empowering communities to protect their heritage. The challenge is promoting sustainable tourism for economic growth, while preserving authenticity in culture and heritage.
The Golden Dawn of Italian Fashion
Once a famed fashion visionary of the 1920s-30s, Maria Monaci Gallenga was erased by Fascism. This book uncovers the story of the enigmatic artist—her Pre-Raphaelite influences, her entrepreneurial ambition, and her ultimate rediscovery by Fendi.
Central to Yoruba fashion is the role of women in its making. This book shows how textile commodities, entangled in global economic histories, created a local industry that portrays new ways of work—revealing a critical, but often neglected, aspect of being Yoruba.
This book helps students and practitioners understand marketing and design. It provides an overview of experiential marketing, innovation, branding, and human-centred design, while considering future avenues for creativity in the field.
How do affect and cognition shape managerial decisions? This book unpacks their interplay at the individual, group, and organizational levels, revealing how these powerful influences can be harnessed or mitigated.
This book illustrates how global phenomena like digitalisation and climate change impact multinationals. As extant research does not fully explain emergent topics like digital business models and cleantech companies, this volume serves to fill this critical gap.
Development Engineering
This research-backed guide shows innovators how to develop technological interventions for low-resource settings. Learn to create sustainable solutions that meet a real need, are affordable, and fit the cultural context to avoid common failures and achieve widespread use.
This volume outlines the changing landscape of business and consumer behaviour post-pandemic. It identifies emerging trends—shaped by cultural context and generational belonging—needed to develop digital products and services for an evolving world.
This book proposes an approach linking social exchange to market activity and organizational performance. It explains value creation theory, why it supersedes classical organization theory, and offers factors for researchers and practitioners to improve performance.
A Cultural Analysis of Mobile Communities on Board Cruise Ships
This book argues that the pleasures of a cruise have changed little since the nineteenth century. Drawing on travel writing from Mark Twain and the author’s own voyages on cruise and container ships, it examines what passengers do with their time and how that time is controlled.
This collection of essays examines emerging research paradigms in communication. It focuses on the shift from traditional unidirectional information sharing to multidirectional channels, providing students, scholars, and practitioners with innovative ways to think critically.
Agile Strategies for the 21st Century
To succeed in a dynamic world, leaders must build agile organizations. This book provides a practical framework to accelerate innovation and adaptability by shaping a winning culture. Learn to diagnose and fix the unseen root problems that disrupt the flow of critical knowledge.
This book details how social innovations impact society in areas like education and health. Based on the experience of authors from emerging countries, it presents practical methods for successful entrepreneurship and explains transformative advances in business management.
Entrepreneurship and Industry 4.0
Industry 4.0 unleashes new business models and insights for decision-making. This book explores how entrepreneurs can balance exploration and exploitation in i4.0, using technologies like AI and Big Data to make intelligent decisions and create value with unmatched efficiency.
Megaproject overruns are often blamed on project managers, but the real culprit is flawed Engineering Management. Design errors cause overruns that no management tool can fix. Using a Systems Thinking approach, this book explores methods to address these root causes.
Responsible Business Professionals
This collection explores responsible business in the context of India’s growing global trade. It delves into creating responsible business ecosystems, developing leadership, and managing cross-cultural communication to enhance the human accountability of business.
This book explores strategic management with a focus on innovative business models and the new economy. It covers the principles of the sharing, circular, and networked economies for academics, students, and business practitioners seeking to transform their organisations.
Explore how marketing culture fuels economic growth through creative industries and tourism. By contrasting Western and non-Western theories, this book forges critical new methodologies for intercultural business, challenging conventional wisdom.
Safety Essentials for Business and Leisure Travel
This book blends in-depth research on global risk mitigation with unique perspectives on travel safety. It tackles hard issues like kidnapping and contingency planning, incorporating the real-life experiences of an author who survived torture and abduction. Essential reading.
The Challenges and Prospects of Sukuk
Sukuk (Islamic bonds) are a key tool for Islamic financing. This book provides a comprehensive overview, tracking their development from the beginning to the current outlook after the global pandemic and recent Shariah rulings. It offers insights for beginners and experts alike.