“Show us what you’ve got”
This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. In an area of study in its infancy, this book provides evidence of the importance and relevance of branding to SMEs.
How India Found its Feet
Through frank interviews, thirteen business leaders explain the out-of-the-box strategies that fashioned globally competitive businesses in India. These stories of creativity and risk-taking will inspire future entrepreneurs worldwide to innovate and invent.
Megatrends and How to Survive Them
Behind the headlines, remorseless changes are creating a very different world. This book explores the twelve key megatrends that will shape 2032 and what you, your family, and your organisation can do to survive and thrive. Are you prepared?
The Middle East and North Africa (MENA)’s Moral Compass
This ground-breaking book illuminates the potential of MENA’s youth as catalysts for change. Wielding technology to combat corruption and amplify their voices, young leaders are challenging entrenched systems and paving pathways to justice. Will they succeed? The answer awaits.