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Building and Managing Strong Brands in Ireland’s Service SMEs
This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. In an area of study in its infancy, this book provides evidence of the importance and relevance of branding to SMEs.
This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. In an area of study in its infancy, this book provides evidence of the importance and relevance of branding to SMEs.
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This product has multiple variants. The options may be chosen on the product page