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Integrated Marketing Communication
Putting the Human Person at the Core
A valuable resource for students, academics, and practitioners of integrated marketing communication (IMC). It details the principles and practices of IMC before presenting a step-by-step process for preparing and executing a plan for any given brand.
A valuable resource for students, academics, and practitioners of integrated marketing communication (IMC). It details the principles and practices of IMC before presenting a step-by-step process for preparing and executing a plan for any given brand.
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This product has multiple variants. The options may be chosen on the product page
Dealing with Econometrics
Real World Cases with Cross-Sectional Data
A practical guide to the fundamentals of econometrics. Learn the statistical tools to analyse cross-sectional data and evaluate socio-economic relationships. It features theoretical summaries, practical exercises with real-world data, and solutions using Excel or Gretl.
A practical guide to the fundamentals of econometrics. Learn the statistical tools to analyse cross-sectional data and evaluate socio-economic relationships. It features theoretical summaries, practical exercises with real-world data, and solutions using Excel or Gretl.
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This product has multiple variants. The options may be chosen on the product page
The Disclosure and Assurance of Corporate Social Responsibility
A Growing Market
These essays examine new trends in sustainability performance and reporting. They provide theory and evidence on voluntary disclosure and external assurance, making this book a key resource for companies, managers, shareholders, and all related stakeholders.
These essays examine new trends in sustainability performance and reporting. They provide theory and evidence on voluntary disclosure and external assurance, making this book a key resource for companies, managers, shareholders, and all related stakeholders.
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This product has multiple variants. The options may be chosen on the product page
From £29.99
The rise of the sharing economy is disrupting industries and challenging institutions. This volume brings together research from a wide variety of disciplines, providing a coherent and comprehensive overview of this major global phenomenon.
The rise of the sharing economy is disrupting industries and challenging institutions. This volume brings together research from a wide variety of disciplines, providing a coherent and comprehensive overview of this major global phenomenon.
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This product has multiple variants. The options may be chosen on the product page
Emerging Water Insecurity in India
Lessons from an Agriculturally Advanced State
This book investigates India's water crisis, focusing on Punjab. It explores the use and abuse of groundwater, revealing its virtual exportation. It examines water governance, offering lessons for all regions grappling with water scarcity and sustainable development.
This book investigates India’s water crisis, focusing on Punjab. It explores the use and abuse of groundwater, revealing its virtual exportation. It examines water governance, offering lessons for all regions grappling with water scarcity and sustainable development.
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This product has multiple variants. The options may be chosen on the product page
Economics and Politics in the Robotic Age
The Future of Human Society
This book shows that the development of AI and robotics is a natural consequence of human history. It explains how this new robotic age will reshape our economy and society, and how individuals, firms, and governments can prepare for the future.
This book shows that the development of AI and robotics is a natural consequence of human history. It explains how this new robotic age will reshape our economy and society, and how individuals, firms, and governments can prepare for the future.
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This product has multiple variants. The options may be chosen on the product page
Open Innovation Dynamics
Capitalism, Socialism and Democracy in the 21st Century
This book expands open innovation from a static strategic idea to a dynamic principle. It explores underexplored aspects of the concept, including culture, collective intelligence, and its connection to the micro- and macro-dynamics of economics.
This book expands open innovation from a static strategic idea to a dynamic principle. It explores underexplored aspects of the concept, including culture, collective intelligence, and its connection to the micro- and macro-dynamics of economics.
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This product has multiple variants. The options may be chosen on the product page
From £35.99
As rising inflation puts pressure on households, this book explores what inflation is and how we measure it. It recounts the history of price rises and how pensions, pay and benefits have been affected, examining the political and economic factors driving government responses.
As rising inflation puts pressure on households, this book explores what inflation is and how we measure it. It recounts the history of price rises and how pensions, pay and benefits have been affected, examining the political and economic factors driving government responses.
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This product has multiple variants. The options may be chosen on the product page
From £29.99
Does science matter in economics? This volume answers in the negative. It is argued that science simply doesn’t matter in economics, has never mattered and will probably never matter. Instead, the field has redefined the laws of physics and psychology to carve out its own set.
Does science matter in economics? This volume answers in the negative. It is argued that science simply doesn’t matter in economics, has never mattered and will probably never matter. Instead, the field has redefined the laws of physics and psychology to carve out its own set.
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This product has multiple variants. The options may be chosen on the product page
From £37.99
This volume analyses the economies of Asia, Central Asia, and the Balkans. It explores their transition towards a market economy and global integration, covering topics like economic growth, international trade and finance, labor markets, and energy sectors.
This volume analyses the economies of Asia, Central Asia, and the Balkans. It explores their transition towards a market economy and global integration, covering topics like economic growth, international trade and finance, labor markets, and energy sectors.
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This product has multiple variants. The options may be chosen on the product page
From £34.99
This book provides the essential mathematical tools for economics majors transitioning to upper-level courses. It emphasizes intuition over technical proofs, drawing on familiar examples from introductory economics to explain immediately useful concepts.
This book provides the essential mathematical tools for economics majors transitioning to upper-level courses. It emphasizes intuition over technical proofs, drawing on familiar examples from introductory economics to explain immediately useful concepts.
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This product has multiple variants. The options may be chosen on the product page
Issues and Challenges in Trade
Environment and Sustainability
This book is a study of the issues and inter-linkages concerning trade, environment and sustainability. It suggests approaches for understanding their complexities in order to achieve balanced economic development, international cooperation and policy coherence.
This book is a study of the issues and inter-linkages concerning trade, environment and sustainability. It suggests approaches for understanding their complexities in order to achieve balanced economic development, international cooperation and policy coherence.
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£49.99
A key resource for BI and CRM students and practitioners, this book provides practical guidance on implementing ERP and BI solutions for real-world strategic alignment. It also introduces the innovative “BI Psychology Adoption Model”.
A key resource for BI and CRM students and practitioners, this book provides practical guidance on implementing ERP and BI solutions for real-world strategic alignment. It also introduces the innovative “BI Psychology Adoption Model”.
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This product has multiple variants. The options may be chosen on the product page
£49.99
Amid rapid economic and political change, this volume investigates the impact of global reality and EU integration on the Balkan and Black Sea countries, and explores the possibilities and perspectives for their economies.
Amid rapid economic and political change, this volume investigates the impact of global reality and EU integration on the Balkan and Black Sea countries, and explores the possibilities and perspectives for their economies.
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From £34.99
Amid Ireland's self-destruction, a radical new future for these isles is proposed. This book argues for a Celtic confederation, uniting Ireland, Scotland, Wales, and England to replace a broken order with a beautiful new possibility of true belonging.
Amid Ireland’s self-destruction, a radical new future for these isles is proposed. This book argues for a Celtic confederation, uniting Ireland, Scotland, Wales, and England to replace a broken order with a beautiful new possibility of true belonging.
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This product has multiple variants. The options may be chosen on the product page
£41.99
This book explores how persistent states of underdevelopment occur in strategic environments in which players are imitative rather than fully rational. It explains this form of coordination failure as a contest between competing economic agents.
This book explores how persistent states of underdevelopment occur in strategic environments in which players are imitative rather than fully rational. It explains this form of coordination failure as a contest between competing economic agents.
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This product has multiple variants. The options may be chosen on the product page
Applied Social Sciences
Economics and Politics
An interdisciplinary collection of studies tackling key economic and political challenges, from public finance to cultural heritage. Bridging theory and practice, it offers vital insights for professionals and interested readers alike.
An interdisciplinary collection of studies tackling key economic and political challenges, from public finance to cultural heritage. Bridging theory and practice, it offers vital insights for professionals and interested readers alike.
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This product has multiple variants. The options may be chosen on the product page
Advances in Monetary Policy Design
Applications to the Gulf Monetary Union
Simple-sum monetary indexes can be misleading. This book outlines the methods for constructing superior Divisia indexes, designed to accurately measure liquidity. It is the first to publish Divisia-based money supply indexes for the GCC countries.
Simple-sum monetary indexes can be misleading. This book outlines the methods for constructing superior Divisia indexes, designed to accurately measure liquidity. It is the first to publish Divisia-based money supply indexes for the GCC countries.
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This product has multiple variants. The options may be chosen on the product page
Constraints and Driving Forces in Economic Systems
Studies in Honour of János Kornai
The various contributions to this volume have as their central point the forces driving development and the constraints hindering progress in a variety of economic systems and subsystems.
The various contributions to this volume have as their central point the forces driving development and the constraints hindering progress in a variety of economic systems and subsystems.
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£61.99
This book assesses the economic, social, and environmental sustainability of farming enterprises, focusing on Bulgarian farms under the EU CAP. It identifies crucial factors and perspectives for improving sustainability, appealing to researchers, farmers, and policy-makers.
This book assesses the economic, social, and environmental sustainability of farming enterprises, focusing on Bulgarian farms under the EU CAP. It identifies crucial factors and perspectives for improving sustainability, appealing to researchers, farmers, and policy-makers.
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