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Integrated Marketing Communication
Putting the Human Person at the Core
A valuable resource for students, academics, and practitioners of integrated marketing communication (IMC). It details the principles and practices of IMC before presenting a step-by-step process for preparing and executing a plan for any given brand.
A valuable resource for students, academics, and practitioners of integrated marketing communication (IMC). It details the principles and practices of IMC before presenting a step-by-step process for preparing and executing a plan for any given brand.
View more
This product has multiple variants. The options may be chosen on the product page