The Napa Valley Wine Industry
This book tells the story of how Napa became a pre-eminent site for iconic wines in a short space of time. After early struggles, a 1960s re-emergence fostered a collective commitment to quality, building a brand that would be identified as amongst the best in the world.
The Competitive Challenge of Emerging Markets
The rise of emerging economies like China and India has created a disruptive competitive challenge. This book examines their distinctive characteristics, the challenges of doing business, and the threat of emerging market multinationals as they aspire to surpass their rivals.