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Names in the Economy
Cultural Prospects
Onomastic research has expanded towards names that reflect our commercial culture. Culture produces names and names produce culture. This multidisciplinary book contemplates commercial names from the viewpoints of linguistics, onomastics, marketing, and branding.
Onomastic research has expanded towards names that reflect our commercial culture. Culture produces names and names produce culture. This multidisciplinary book contemplates commercial names from the viewpoints of linguistics, onomastics, marketing, and branding.
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This product has multiple variants. The options may be chosen on the product page