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Recruitment Advertising as an Instrument of Employer Branding
A Linguistic Perspective
This linguistic analysis investigates job advertising as an instrument of employer branding. It demonstrates how job ads constitute a distinct promotional genre, using persuasive language and organisational values to project and reinforce the employer brand.
This linguistic analysis investigates job advertising as an instrument of employer branding. It demonstrates how job ads constitute a distinct promotional genre, using persuasive language and organisational values to project and reinforce the employer brand.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
From £31.99
This book outlines a framework for translation projects in universities moving toward a bilingual environment. Using a case study of university regulations, it helps translators, terminologists, and researchers understand phraseology, language norms, and sentence structure.
This book outlines a framework for translation projects in universities moving toward a bilingual environment. Using a case study of university regulations, it helps translators, terminologists, and researchers understand phraseology, language norms, and sentence structure.
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This product has multiple variants. The options may be chosen on the product page