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Narrative and Multimodal Approaches to Corporate Discourse
Promoting “Made in Italy” Abroad
This book investigates the narrative and multimodal strategies traditional Italian family firms use to promote their corporate identity abroad. It offers linguistic perspectives on corporate discourse for students and scholars in marketing, business, and applied linguistics.
This book investigates the narrative and multimodal strategies traditional Italian family firms use to promote their corporate identity abroad. It offers linguistic perspectives on corporate discourse for students and scholars in marketing, business, and applied linguistics.
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£41.99
This volume represents investigations by linguistics professionals into the challenges of developing communicative competence in future engineers, economists and other such specialists, offering the views of instructors of English for specific professional purposes from Russia.
This volume represents investigations by linguistics professionals into the challenges of developing communicative competence in future engineers, economists and other such specialists, offering the views of instructors of English for specific professional purposes from Russia.
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£64.99
This book explores how public institutions in multilingual Europe ensure efficient communication with an international public. It analyzes the challenges of website translation and localization, comparing public bodies with cultural institutions and multinational companies.
This book explores how public institutions in multilingual Europe ensure efficient communication with an international public. It analyzes the challenges of website translation and localization, comparing public bodies with cultural institutions and multinational companies.
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£34.99
This book introduces Implicit Pragmalinguistics, a new branch of linguistics, to analyze prosecutors’ forensic speech. It compares the individual and stereotyped speech behaviors of English- and Russian-speaking prosecutors based on experimental results.
This book introduces Implicit Pragmalinguistics, a new branch of linguistics, to analyze prosecutors’ forensic speech. It compares the individual and stereotyped speech behaviors of English- and Russian-speaking prosecutors based on experimental results.
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Bear Tales in Minority Languages
Beliefs and Visions
This multilingual collection of stories from endangered languages is united by a common theme: the Bear. These previously unpublished tales provide a precious source of community values—beliefs and visions in danger of extinction along with the languages that transmit them.
This multilingual collection of stories from endangered languages is united by a common theme: the Bear. These previously unpublished tales provide a precious source of community values—beliefs and visions in danger of extinction along with the languages that transmit them.
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Spoken English and Spoken Italian
Grammar and Translation
This book investigates the grammar of spoken English and Italian and how to translate them. Using corpus-based evidence from real dialogues, it proposes Italian equivalents of English discourse markers and English versions of Italian clitics. It is the first work of its kind.
This book investigates the grammar of spoken English and Italian and how to translate them. Using corpus-based evidence from real dialogues, it proposes Italian equivalents of English discourse markers and English versions of Italian clitics. It is the first work of its kind.
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£375.00
This collection brings together the practical and theoretical aspects of Lexicography, a newly accepted academic discipline.
This collection brings together the practical and theoretical aspects of Lexicography, a newly accepted academic discipline.
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Language and Communication
From Form to Meaning
Go beyond just speaking and listening. True communication is understanding the meaning behind the words and the power of how things are said. This collection analyses the process in various contexts, examining the transition from form to meaning to improve all relationships.
Go beyond just speaking and listening. True communication is understanding the meaning behind the words and the power of how things are said. This collection analyses the process in various contexts, examining the transition from form to meaning to improve all relationships.
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£61.99
When Italians speak Russian, do they think in Italian or Russian? This research demonstrates that a native speaker's way of structuring language is much more resistant to change than grammar, revealing how deeply our mother tongue influences the way we think.
When Italians speak Russian, do they think in Italian or Russian? This research demonstrates that a native speaker’s way of structuring language is much more resistant to change than grammar, revealing how deeply our mother tongue influences the way we think.
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£64.99
Based on the principle “One size does not fit all,” this volume presents a wide range of topics on diversity in English language education. It covers student and teacher profiles, teaching practices, assessment, world Englishes, and culture in the classroom.
Based on the principle “One size does not fit all,” this volume presents a wide range of topics on diversity in English language education. It covers student and teacher profiles, teaching practices, assessment, world Englishes, and culture in the classroom.
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£44.99
A trilingual compendium of English, French, and Romanian technical terms for forages. It covers key topics in plant biology, physiology, and cultivation. An essential resource for agriculturists, researchers, students, and translators.
A trilingual compendium of English, French, and Romanian technical terms for forages. It covers key topics in plant biology, physiology, and cultivation. An essential resource for agriculturists, researchers, students, and translators.
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Jimmy Du’s Essential Chinese
Jimmy Du’s Natural Language Works
Master Mandarin Chinese in the shortest time possible. With this audio course, you'll pick it up naturally while relaxing or commuting. Forget classrooms, grammar, and exercises. Just listen, imitate, and put the language to use.
Master Mandarin Chinese in the shortest time possible. With this audio course, you’ll pick it up naturally while relaxing or commuting. Forget classrooms, grammar, and exercises. Just listen, imitate, and put the language to use.
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Communicating Medical Science in the Digital Age
Culture, Knowledge, Expertise, Practices
The internet and social media have transformed medical science communication, making it more open and responsive. This book brings together academics and practitioners to critically discuss emerging trends and genres, and how they shape knowledge, expertise, and identity.
The internet and social media have transformed medical science communication, making it more open and responsive. This book brings together academics and practitioners to critically discuss emerging trends and genres, and how they shape knowledge, expertise, and identity.
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Exploring New Occupational Discourses and Identities across Genres
Crisis and Well-Being
This collection explores the reconceptualisation of work following the Great Resignation. Focusing on Millennials and Gen Z, it investigates shifting narratives on work-life balance, well-being, and the new power dynamics between employers and employees in a post-COVID world.
This collection explores the reconceptualisation of work following the Great Resignation. Focusing on Millennials and Gen Z, it investigates shifting narratives on work-life balance, well-being, and the new power dynamics between employers and employees in a post-COVID world.
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Studying at University Level
Essential Skills for Entry Level Education and Humanities Students
This book is a companion for entry-level higher education students. Drawing on years of teaching, the authors motivate and build confidence. We make no assumptions, but identify the core academic skills you need to thrive, and show you how to develop them.
This book is a companion for entry-level higher education students. Drawing on years of teaching, the authors motivate and build confidence. We make no assumptions, but identify the core academic skills you need to thrive, and show you how to develop them.
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On Words and Sounds
A Selection of Papers from the 40th PLM, 2009
On Words and Sounds explores the theme “Variants, Variability, Variation.” These articles will appeal to an academic readership, investigating interrelationships among phonetics, syntax, and other disciplines, as well as between language and music.
On Words and Sounds explores the theme “Variants, Variability, Variation.” These articles will appeal to an academic readership, investigating interrelationships among phonetics, syntax, and other disciplines, as well as between language and music.
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£64.99
This book explores language contact in Meghalaya’s borderland, revealing how social and cultural forces shape language change. It examines language attitudes, borrowing, and their impact on intergroup relations, with recommendations for preservation applicable worldwide.
This book explores language contact in Meghalaya’s borderland, revealing how social and cultural forces shape language change. It examines language attitudes, borrowing, and their impact on intergroup relations, with recommendations for preservation applicable worldwide.
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£61.99
This title introduces a number of different types of writing taken from various periods in history and from well-known authors. It serves as an introduction to English-language prose. The texts compiled here are relevant to current social issues and problems.
This title introduces a number of different types of writing taken from various periods in history and from well-known authors. It serves as an introduction to English-language prose. The texts compiled here are relevant to current social issues and problems.
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Georg Wickram’s Rollwagenbüchlein from 1555
The First English Translation
One of the most influential 16th-century German texts, Georg Wickram’s Rollwagenbüchlein (1555) is a collection of exciting, horrifying, and didactic tales. Despite its importance, it has never been translated into English—until now. This book offers the first translation.
One of the most influential 16th-century German texts, Georg Wickram’s Rollwagenbüchlein (1555) is a collection of exciting, horrifying, and didactic tales. Despite its importance, it has never been translated into English—until now. This book offers the first translation.
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£81.99
This simplified grammar book uses a cognitive approach, focusing on sentence patterns instead of complex rules. This method makes learning easier and more engaging. It includes dedicated sections on summarizing, paraphrasing, and essay writing to develop writing skills.
This simplified grammar book uses a cognitive approach, focusing on sentence patterns instead of complex rules. This method makes learning easier and more engaging. It includes dedicated sections on summarizing, paraphrasing, and essay writing to develop writing skills.
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