This linguistic study analyzes trade names in contemporary Romanian public space. It explores how the names of firms, shops, and restaurants—through their structure, meaning, and language—reflect cultural shifts, globalization, and the influence of the English language.
The Undecidable
This book offers an engagement between philosopher Jacques Derrida and author Paul Howard. It uses deconstructive theory to critique Howard’s depiction of Ireland during the Celtic Tiger era, providing an accessible overview of critical theory.
Teaching Grammatical Metaphor
This book explores the evolution of grammatical metaphor (GM) in SFL theory and its role in language education. It presents ways of providing written feedback to EAL students, drawing on genre pedagogy and Vygotsky’s zone of proximal development.
Culture’s Software
Geert Hofstede defined culture as collective programming of the mind. This volume, Culture’s Software, develops this idea. Born from a debate on cultural communication styles, this book offers a fresh perspective and will inspire further research into this fascinating subject.
Telling Time
Leading philosophers, logicians, and linguists explore the relationship between time and language, from tensed beliefs to monstrous eternalism. An essential volume for scholars and students in the field.
The Impact of French on the African Vernacular Languages
For seventeen African nations, was adopting French a blessing or a curse? Is Francophonie a symbol of unity and shared values, or a form of cultural imperialism? This book offers insights into the impact of French in Gabon, exploring what it brought and what it is taking away.
Given increasing interest in lexical issues in second language acquisition studies in recent years, and the importance of words to every instance of communication, this volume concentrates on vocabulary in written language, with a particular focus on academic settings.
ELT
This collection of research papers presents new findings in linguistics, methodology, and literature. It explores diverse topics from English as a lingua franca and MOOCs to indigenous storytelling, providing inspiration for a wide spectrum of practitioners.
Caribbean Without Borders
In a Caribbean fragmented by colonization, this book calls for a “submarine” unity that defies borders. Featuring essays on linguistics, literature, art, and more, it re-envisions a Caribbean aesthetics to convey the limitless nature of the region.
Categories of Word Formation and Borrowing
Using an onomasiological approach, this book analyzes neoclassical formations in English and Russian medical terms. It argues that what is a system of word formation in English represents only individual borrowings in Russian, solving a key problem in morphological theory.
Looking Beyond Words
This book challenges the view of gesture as marginal in language learning. It shows that communication is multimodal and demonstrates, through research in Italian language classes in Canada, how gesture enables a richer experience for both teachers and learners.
Teaching, Learning and Investigating Pragmatics
This collection of research investigates how to teach and assess pragmatic competence in second/foreign language education. Topics include speech acts, syllabus design, and instructional methods. For linguists, language teachers, and communication experts.
This book provides a theoretical and practical framework for researchers and practitioners focusing on the construction, interpretation and retextualisation of audiovisual texts, using a selection of humorous, English-language media.
The Unlinking of Language and Puerto Rican Identity
This title explores changes in traditional attitudes towards both American English and Puerto Rican Spanish on an island where the population has been subjected to both Spanish and US colonization, showing how identity is affected when a second language is imposed on a populace.
The Marlowe-Shakespeare Continuum
For those who doubt that the actor from Stratford wrote the works of Shakespeare, Christopher Marlowe has always been the leading candidate. This book’s research firmly supports the theory that Marlowe, living on after he supposedly died, was the main hand behind the works.
Motivated by the dearth of textbooks on speech prosody methodology and data, this volume offers a selection of courses from the School of Prosody. This book will contribute to prosody education in Brazil and have a significant impact in other countries.
This book uses cross-linguistic analysis to explore verb constructions. It reveals how seemingly equivalent verbs can differ in meaning across languages, and how similar meanings are often expressed by completely different grammatical constructions.
Ingressive and Egressive Verbs in English
The first study to consider the language-external factors responsible for the configurations of English aspectual verbs, this title explores the semantic-pragmatic and cognitive causes of the various structural representations of ingressive and egressive verbs.
Innovation in Methodology and Practice in Language Learning
This state-of-the-art volume presents 24 papers on the challenges and innovations in university language centres, from new technologies to evolving pedagogy, revealing how these vital institutions adapt and thrive.
Current Research in African Linguistics
Honoring Ọladele Awobuluyi, international scholars present new research in African linguistics. This important contribution presents data and linguistic analysis from many African languages, covering topics from phonology and morphology to syntax and semantics.