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Conscientious Branding
How the World's Leading Companies Manage Their Brands in the Modern Era
In today’s values-driven world, brands must go beyond profits. This book unpacks conscientious branding—aligning business with societal values to build trust and success. Through case studies and practical frameworks, it provides a roadmap to create lasting positive impact.
In today’s values-driven world, brands must go beyond profits. This book unpacks conscientious branding—aligning business with societal values to build trust and success. Through case studies and practical frameworks, it provides a roadmap to create lasting positive impact.
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This product has multiple variants. The options may be chosen on the product page
From £33.99
This book explores the latest developments in Indonesian MSMEs, including their contributions to GDP, main obstacles, digitalization, and women's entrepreneurship. It answers a vital question: can they survive amidst globalization, fierce competition, and technological advances?
This book explores the latest developments in Indonesian MSMEs, including their contributions to GDP, main obstacles, digitalization, and women’s entrepreneurship. It answers a vital question: can they survive amidst globalization, fierce competition, and technological advances?
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This product has multiple variants. The options may be chosen on the product page
From £37.99
This readable, non-technical collection of essays explores the digitalized world, offering a comprehensive presentation of communication issues, trends, data, and future developments.
This readable, non-technical collection of essays explores the digitalized world, offering a comprehensive presentation of communication issues, trends, data, and future developments.
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This product has multiple variants. The options may be chosen on the product page
Computer-Mediated Communication for Business
Theory to Practice
A guide to communication efficiency for professionals. Learn how communicating through technology alters perceptions and get practical guidelines from studies in communication, psychology, and engineering to make your professional world easier and more efficient.
A guide to communication efficiency for professionals. Learn how communicating through technology alters perceptions and get practical guidelines from studies in communication, psychology, and engineering to make your professional world easier and more efficient.
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This product has multiple variants. The options may be chosen on the product page
China and the United States
Two Superpowers in the Global Economy 美中两强经济研究
Using the latest economic and business information to show how the business and economic environments of China and the United States are intertwined, this text offers a detailed account of how multinationals from the United States have been incorporated into the Chinese economy.
Using the latest economic and business information to show how the business and economic environments of China and the United States are intertwined, this text offers a detailed account of how multinationals from the United States have been incorporated into the Chinese economy.
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This product has multiple variants. The options may be chosen on the product page
£52.99
This publication brings together original scientific studies on current economic and developmental issues in the Balkan region, analysing the area from a variety of perspectives, including tourism, regional trade, European integration policies, and import-export policies.
This publication brings together original scientific studies on current economic and developmental issues in the Balkan region, analysing the area from a variety of perspectives, including tourism, regional trade, European integration policies, and import-export policies.
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This product has multiple variants. The options may be chosen on the product page
Resilient Territories
Innovation and Creativity for New Modes of Regional Development
As recent crises challenge territories, what makes them resilient? This book advances the scientific agenda on regional resilience, innovation, and creativity, informing policy-makers about new modes of development for adapting to external shocks.
As recent crises challenge territories, what makes them resilient? This book advances the scientific agenda on regional resilience, innovation, and creativity, informing policy-makers about new modes of development for adapting to external shocks.
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This product has multiple variants. The options may be chosen on the product page
Co-operatives in a Global Economy
The Challenges of Co-operation Across Borders
In the global economy, cooperatives face a trade-off between their principles and economic viability. Critics argue they are irrelevant, while advocates see a sustainable, equitable alternative. This collection examines the debate about their future roles.
In the global economy, cooperatives face a trade-off between their principles and economic viability. Critics argue they are irrelevant, while advocates see a sustainable, equitable alternative. This collection examines the debate about their future roles.
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This product has multiple variants. The options may be chosen on the product page