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Semiotics and Visual Communication III
Cultures of Branding
This book investigates the Semiotics of Branding, a status of almost mythical proportion that has triumphed over the past few decades. From tribal markers to national flags, a form of branding is at work that responds to the need for interaction through shared codes of meaning.
This book investigates the Semiotics of Branding, a status of almost mythical proportion that has triumphed over the past few decades. From tribal markers to national flags, a form of branding is at work that responds to the need for interaction through shared codes of meaning.
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This product has multiple variants. The options may be chosen on the product page