Virtual World
This book explores the virtual world of computer games, from addiction studies to a fascinating comparison between ancient Scandinavian myths and their reflection in the digital realm. It will appeal to a wide audience interested in interaction in the virtual world.
The Paradoxical Situation in Carcinogenesis
This book challenges the view that DNA is solely responsible for cancer. It highlights the often-disregarded role of non-DNA cellular elements in carcinogenesis and considers new prospects for cancer prevention and treatment based on these arguments.
This study examines the language in historical accounts of discovery, exploration, and settlement from the 16th to 19th centuries. It analyzes how genres like journals and travel books were used to inform and persuade, conveying factual, personal, and ideological knowledge.
Snakes, People, and Spirits, Volume One
This analysis of ophidian symbolism in Eastern Africa connects the topic to ancient civilizations. It shows that the meanings attributed to snakes were multifaceted and paradoxical, and that the widely acknowledged assimilation of snakes to death and Evil is unrepresentative.
Snakes, People, and Spirits, Volume Two
This study explores the multifaceted ophidian symbolism of Eastern Africa and its mysterious “snake priests,” whose curse was like a serpent’s bite. It shows the widely held assimilation of snakes to death and Evil is unrepresentative, both historically and culturally.
Integrated Marketing Communication
A valuable resource for students, academics, and practitioners of integrated marketing communication (IMC). It details the principles and practices of IMC before presenting a step-by-step process for preparing and executing a plan for any given brand.
Voting in Context
Candidates campaign on economic miracles, but it’s hard to distinguish good ideas from bad. This concise, non-partisan guide deciphers their proposals by explaining how the US economy functions, placing theories in historical context to help you make an informed vote.
Conversations with Indian Cartoonists
Picking up the pen is like playing with fire in political cartooning. Cartoonists draw the line to shake us out of apathy. In the tradition of Shankar and R. K. Laxman, this volume presents conversations with India’s leading cartoonists, taking us into their recondite art.
This is the first in-depth English analysis of the nine short poems, or romances, by Spanish mystic Saint John of the Cross. Focusing on the Trinity, it explores their literary, theological, and mystical elements, tying them to San Juan’s better-known works.
This scholarly edition of Lincoln Steffens’ muck-raking classic dissects Gilded Age corruption in America’s cities. With new analysis and historical context, it reveals the timeless moral and social-political phenomenon of corruption and the nature of reform.
L2 Writing Assessment
When reading and spelling problems are not detected early, they can become lifelong disabilities. Early intervention is the key. This book is a practical guide for educators to identify such problems and use active writing programmes for instruction and assessment.
Native-speakerism in English Language Teaching
The first large-scale study of native-speakerism in China’s ELT. This critical examination reveals how the ideology is enacted and legitimized through the attitudes of students, teachers, and administrators toward language, culture, and teaching methods.
Human Adaptations to the Last Glacial Maximum
This book assembles new insights into humanity’s developments during the Last Glacial Maximum in Western Europe. It gathers up-to-date research on the Solutrean techno-complex, exploring excavations, lithic analysis, human-environmental interactions, and artistic expressions.
Two Jewish scholars explore the historical Jesus and Messianic Judaism, bridging the gap between Jewish and Christian scholarship. This series of essays forges a new understanding across religious boundaries, turning serious research into a means for vital interfaith discourse.
Is democracy in crisis? Amidst a loss of trust in institutions, this volume brings together experts to shed light on the future of our democracies. By focusing on Japan and Germany, it determines transnational tendencies and country-specific consequences.
This readable, non-technical collection offers a comprehensive guide to international economics and macroeconomics. Explore pressing topics from Industry 4.0 and immigration to productivity and monetary policy.
This volume adopts diverse approaches to pragmatics, comparing a wide selection of languages like English, German, and Japanese. Contributions analyze grammatical expressions, speech acts, and prosody across different social interactions and multicultural environments.
Foreign Direct Investment (FDI) is a tool for poverty reduction, but attracting it is not the end. This book argues a nation’s absorption capacity is paramount, exploring the ‘Vicious-Circle of Poverty’ and providing new frameworks for plausible poverty reduction approaches.
The Stock Market Boom and Crash of 1929 Was Not a Bubble
After the 1929 crash, Yale Professor Irving Fisher argued the boom was warranted. While his view was dismissed in favor of “irrational exuberance,” this book shows why Fisher was right, pointing to the Smoot-Hawley Tariff as the cause of both the boom and the crash.
Introduction to a Negative Approach to Argumentation
This book critiques the common view of argumentation as a dispute to be won. It proposes a negative approach that modifies the ethics of philosophical discussions, moving towards pluralism, a diversity of perspectives, and a panoramic view of one’s own position.
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