Trade and Security
The US achieved its true goal in Vietnam: not saving a nation, but buying time for a region. This book reveals how America sacrificed its economy to build prosperous Asian allies as a firewall against Communism.
Managing Innovation in SMEs
For small tech firms, new product development (NPD) is critical. This study of Irish electronics firms reveals how NPD at small firms differs from large ones, offering unique insights with implications for managers, policy makers, and researchers.
These essays explore how social identities like gender, race, and nation are imagined, performed, and questioned in literature, cinema, and visual culture. They also address identity in utopian and dystopian thought, imagining futures for belonging.
This collection from international scholars reveals surprising truths about cross-cultural communication. Using authentic examples from languages like Japanese, French, and Italian, it provides insights into the competence needed for successful interaction.
This book presents a collection of papers on syntactic and semantic aspects of temporal expression. Renowned researchers present cutting-edge research on topics from the nature of time to tense-aspect structures, a valuable contribution for any syntactician or semanticist.
The Future of Post-Human Mass Media
Is mass media informational or propagandistic? Contrary to conventional wisdom, neither view is correct. Something vital has been missing from the analysis. This book shows a better way to understand mass media, a seminal view that will alter its future.
Focus on CLIL
This book analyses the changes that take place in a CLIL classroom in secondary education, where a foreign language is used as a medium of instruction. It will raise teachers’ awareness of these changes and help them understand the CLIL process.
The Future of Philology
Does philology still have a place? This volume collects essays by young philologists who show that the discipline’s core—the care for the text—wields competencies that are indispensable, confronting the “fate of a soft science in a hard world.”
This book presents new trends in teaching Spanish, focusing on Interaction and Grammar. It uses Cognitive Linguistics to clarify complex structures like the subjunctive and offers methodologies for dynamic, cooperative classroom interaction.
No-one who reads this book will ever see the world the same again. This work provides a phenomenology of the everyday, exploring the appearances of houses, landscapes, places, and people by bringing together philosophy, literature, history, and art.
A scholarly resource bringing together current knowledge and contemporary debate in social marketing. This book explores numerous hot topics and controversial issues, such as ethics, climate change, energy consumption, and healthy eating habits.
This volume examines the contemporary African intellectual’s engagement with the State, the people, and hegemony. Featuring new and established voices, it explores the challenges of critiquing power and enacting change from within Africa or in exile.
Graphic History
This collection of essays explores the unique ways graphic novels shed new light on history. Analyzing writers from Art Spiegelman (Maus) to Marjane Satrapi (Persepolis), these essays cover subjects from Jack the Ripper to the Iranian Revolution.
Trauma and Attachment in the Kindertransport Context
Based on in-depth case studies of five child Holocaust survivors, this study of the Kindertransport rescue operation explores the lifelong influence of trauma, the negotiation of identity, and sheds light on the plight of present-day child refugees.
Digital By-Product Data in Web 2.0
Every online action is recorded as digital by-product data. This hidden information provides a road map to who we are and what we want. This book shows how social scientists can analyze this data to better understand our society and ourselves.
Tools of Their Tools
This book explores communication technologies in American culture over 150 years. How has American society molded these technologies? How have they, in turn, shaped American history? Are we still, in the words of Thoreau, “tools of their tools”?
Popular culture surrounds us. This collection offers a diverse selection of scholarship examining contemporary television, film, video games, internet fandom, gender, and identity, exploring the many cultural modes that shape our everyday lives.
Grammatical Development of Chinese among Non-native Speakers
Bridging theory and practice, this book unlocks the science of learning Chinese. It reveals the universal path to CSL acquisition, offering practical applications for teachers and a clear, effective roadmap for learners.
Migration and Development
This book finds that highly-skilled Ghanaian and Ivorian return migrants can be key development agents. Bringing back financial, human, and social capital, they create new businesses and community initiatives, supporting the idea of ‘brain circulation’.
Mothers of Innovation
What sparks innovation? This book reveals why property rights and resources were not enough to ignite the Industrial Revolution. The surprising key was expanding social networks, which fostered cooperation and integrated unrelated concepts to create something new.
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