Social Sciences – Page 379 – Cambridge Scholars Publishing

Design, Visual Communication and Branding

Edited By: Daniel Raposo

From £29.99

Digital communication transformed branding. Now, artificial intelligence offers new ways to handle big data and customize messages for mass audiences. This book shows how the intersection of these forces points to a new reality in brand communication, design, and management.

The Cultural and Historical Heritage of Colonialism

Interrogating the Postcolony

Edited By: Kenneth Usongo

From £30.99

Decades after independence, why do many African nations still mimic the West at their own culture's expense? This book presents a bold challenge: to build a humane society by grounding it in local experience and synthesizing the best of indigenous and foreign values.

Decades after independence, why do many African nations still mimic the West at their own culture’s expense? This book presents a bold challenge: to build a humane society by grounding it in local experience and synthesizing the best of indigenous and foreign values.

Genealogy and Social History

Understanding the Global Past through Family Case Studies

Edited By: Eric Martone

From £32.99

With millions of historical documents now digitally available, this volume presents historically contextualized family case studies as a lens to enrich the reader’s understanding of the past.

Business Opportunities

By: Francis D. (Doug) Tuggle, Chad T. Berl, Seth J. Berl, Lenny Berl

£64.99

Master the business lifecycle, from launch to profitable exit. Learn to hire, market, sell, grow, and negotiate while sidestepping costly mistakes. This essential guide equips you for lasting success and unlocks your highest earning potential.

Personal Finance for Everyday Challenges

Toward Financial Fortitude

By: H. Nejat Seyhun

From £37.99

We all face important career and personal decisions, from choosing a college to planning for retirement. This book provides a powerful set of personal finance concepts to help you analyze your choices and make the best decisions possible in the face of uncertainty.

Student-Friendly Teaching Approaches

Edited By: Asim Ari

From £30.99

This volume introduces 10 different teaching approaches—including Montessori, Reggio Emilia, and Waldorf Pedagogy—that emerged from great transformations in schooling. It will appeal to students and researchers in the field of education and educational sciences.

Analysing Health Discourse in Digital Environments

Current Paradigms and Practices

Edited By: Anna Franca Plastina

From £29.99

How is the digital world changing our conversations about health? This collection analyzes online interactions to reveal the subtle yet profound shifts reshaping health communication today.

Arabic and Hebrew Poetry in Andalusia between Light and Darkness

By: Abdallah Ebraheem Tarabieh

From £29.99

This book discusses the development of Hebrew poetry in Andalusia and the Arab influence on its motifs. It shatters existing myths about the region during the period of Muslim rule.

The Cultural Exchange History of Ancient Currency between China and Other Countries

By: Jianbing Dai, Luqian Peng, Xiaorong Chen

From £30.99

This book surveys Chinese ancient currency through the ages, exploring the history of currency exchange between China and other countries like ancient Greece and Rome. It considers the influence of Chinese currency on Asia and its interaction with European and American coins.

Speech Perception and Production in L2

Edited By: Elena Kkese

From £35.99

This volume brings together theoretical and empirical research on L2 speech perception and production. It deals with segments, syllables, and the suprasegmental level, featuring studies conducted in countries across North America, Europe, and the Middle East.

Seminal Studies in Linguistics and Translation

Edited By: Amr M. El-Zawawy

From £29.99

Distinguished scholars offer fresh insights into the latest developments in linguistics and translation studies, challenging existing ideas with depth and lucidity.

Introduction and Application of Organic Fertilizers as Protectors of Our Environment

Edited By: Munir Ozturk, Nudrat Aisha Akram, Bengu Turkyilmaz Unal, Muhammad Ashraf

From £40.99

This book gives the latest information on advances in organic agriculture, with practical examples for farmers, engineers, and agroindustry people. Prepared by experts, it covers multidisciplinary approaches, environmental awareness, and novel ideas for future research.

The Classical Tradition in Portuguese and Brazilian Poetry

Edited By: Maria de Fátima Silva, Lorna Hardwick, Susana Marques Pereira

From £35.99

This book studies contemporary Portuguese and Brazilian poets influenced by the Greco-Roman tradition. The comparison between poets from the two countries highlights the cultural community that unites them through the common theme of travels, routes, and symbolic adventures.

Oral Use of English for Specific Purposes in Tunisian First-Year Preparatory Engineering Classrooms

By: Hedia Ben Elouidhnine

From £31.99

This accessible guide analyzes the classroom interactions of Tunisian engineering students. It provides insights into their conversational dynamics with teachers and peers, shedding light on their main proficiencies and deficiencies when communicating in English.

Experiential Marketing in an Age of Hyper-Connectivity

Navigating the Customer Experience Journey

Edited By: Nadia Pomirleanu, Babu John-Mariadoss, John Schibrowsky

From £29.99

This rigorous, informative resource is a playbook for every scholar, student, and practitioner of experiential marketing. Learn the state of customer experience, how to expand a customer base, and use cutting-edge sensory marketing to create hedonic experiences.

Metaphor in Legal Discourse

Edited By: Inesa Šeškauskienė

From £30.99

This book explores metaphor in legal discourse. Linguists and law professionals from six countries investigate metaphor as a conceptual phenomenon through actual linguistic contexts, from court proceedings to judges’ argumentation.

Capacity Maturity Model Integration, Quality Techniques, and Agile Manufacturing in Management

By: Monireh Safaie

From £32.99

This book provides solutions for organizations to achieve competitive advantage. It reviews the Capability Maturity Model Integration (CMMI), considers the Six Sigma technique, and discusses the agile manufacturing (AM) approach.

The Diary of Ambassador Joseph Grew and the Groundwork for the US-Turkey Relationship

By: Barış Ornarlı

From £32.99

Ambassador Joseph Grew’s 1927-1932 diary provides valuable historical insight into the difficult modern US-Turkey relationship. It details the foundation of their diplomacy and offers prescient analysis of the Turkish Revolution, which still influences politics in Turkey today.

Music in Human Experience

Perspectives on a Musical Species

Edited By: Jonathan L. Friedmann

From £32.99

Music plays an integral role in many facets of human life, from the biological and social to the spiritual and political. This book brings together interdisciplinary and cross-cultural studies on the functions, purposes, and meanings of music in human experience.

The Theory of Narrative Thought

By: Lee Roy Beach, James A. Wise

From £32.99

We don't see reality as it is. Instead, your brain uses experience to create a story—your private narrative. This book shows how this narrative enables humans to anticipate the future, engage in complex thought, and communicate, providing a new way of viewing human experience.

We don’t see reality as it is. Instead, your brain uses experience to create a story—your private narrative. This book shows how this narrative enables humans to anticipate the future, engage in complex thought, and communicate, providing a new way of viewing human experience.