Master mobile in-app advertising. This guide for publishers and advertisers uses data and case studies to reveal how factors like ad size, position, and timing influence success. Optimize campaigns for higher revenue and an improved user experience.
This study explores Franz Kafka’s fiction through his innovative dream technique. Using Sigmund Freud’s research and existentialist thought, it provides a unique perspective on the uncanny “Kafkaesque” atmosphere, extrapolating dream features into speculative metaphysical areas.
Post-pandemic effects threaten financial system sustainability. This book examines the major challenges facing global financial markets and explores alternatives, including the role of digital currency. An essential read for students, practitioners, and policymakers.
As the use of physical currency diminishes, investors can access digital assets like Bitcoin and NFTs. This book provides aspiring investors and stakeholders with a fundamental understanding of digital finance, crypto-currency exchanges, and regulatory mechanisms.
The Construction of Motherhood and Maternal Experiences
Women have been called inadequate, yet are sanctified as perfect mothers. This book offers a new lens on motherhood, examining its history, its experiences across cultures, and the effects of this sacred ideal in a world shaped by poverty, trauma, and social media.
To truly evaluate digital transformation, we must go beyond corporate profit and economic growth. This book presents a new method for measuring the impact of ICT by accounting for consumer convenience, complete with theoretical considerations, research methods, and case studies.
This book examines how Nigeria’s new media shapes popular cultures like Nollywood, music, and sports. Using political economy theory and case studies, it analyzes the intersection of media and culture, and what uses and gratifications people seek from them.
Three Victorian Historians
Diverse and contrasting historians like Hallam, Buckle, and Gardiner open windows through which we can see Victorian England as it changed. This book reinterprets the works of these great historians whom the Victorians read, offering its own insight into the era.
Global Investments, Sustainable Returns
Explore how foreign direct investment (FDI) can drive sustainable growth in a changing world. This book offers practical tools for policymakers, investors, and business leaders to implement FDI strategies that align with global sustainability goals and build a resilient economy.
The German Question
Nationalism is back. This book argues that since 1990, a reemerged German nationalism, based on a romanticised cultural vision, hampers the European Project. The author showcases this through a detailed analysis of key rulings by the German Constitutional Court.
Politics and Left Politics
This unapologetically political study of the Left outlines the core ideas of Socialism, Humanism, and Emancipation. It argues for a better Left, one that can change the world.
This book is a socialist study of radicals and revolutionaries since the French Revolution. It argues for their vital role in creating modern society, showing how their struggles for democracy, freedom, and socialism have changed the world for the better.
This book uses food and feasts as a tool to understand the social organisation of the Newāḥ of Nepal. It details life-cycle rituals and kinship obligations to exchange food, considering married daughters’ special role, to show how sharing is an integral part of their culture.
Educational Assessment
This book explores how well-designed assessments can reshape education. Grounded in research by practitioners, it emphasizes a practical, learner-centered approach to improve student learning, teacher practices, and parental engagement.
This book offers innovative solutions to our environmental challenges by bridging scientific research with practical applications. Dr. Zair provides actionable strategies for balancing ecological preservation with human needs, creating a sustainable and equitable future for all.
This book explains how to manufacture an AI-powered operating system to consolidate the functions of accounting and finance. Discover the complete blueprint for broadcasting real-time, high-quality financial statements from public, government, and not-for-profit organizations.
A governess at an isolated country house becomes convinced that ghosts are corrupting two children, but only she sees them. This study argues her narration reveals a double consciousness, a severe indictment of the possessiveness which led to the story’s tragic climax.
Narrative and Multimodal Approaches to Corporate Discourse
This book investigates the narrative and multimodal strategies traditional Italian family firms use to promote their corporate identity abroad. It offers linguistic perspectives on corporate discourse for students and scholars in marketing, business, and applied linguistics.
Decolonizing Science
Science denial is rising, partly because science, falsely portrayed as a European invention, alienates most of the world. This book traces how colonial agendas shaped science’s history, embedding racial and gendered prejudices into its concepts and divorcing it from reality.
Studying at University Level
This book is a companion for entry-level higher education students. Drawing on years of teaching, the authors motivate and build confidence. We make no assumptions, but identify the core academic skills you need to thrive, and show you how to develop them.