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Measuring Marketing and Brand Communications Performance
A Developing European Country Perspective
This book provides the tools to generate greater returns from marketing and brand investments. Learn to develop, measure, and improve consumer-centred strategies to achieve significant ROI, build the brand, and strengthen customer loyalty and your company's viability.
This book provides the tools to generate greater returns from marketing and brand investments. Learn to develop, measure, and improve consumer-centred strategies to achieve significant ROI, build the brand, and strengthen customer loyalty and your company’s viability.
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This product has multiple variants. The options may be chosen on the product page
A Reading of Virgil’s Aeneid Book 2
The Fall of Troy
For students and the general reader, this book offers a detailed literary analysis of Virgil’s Aeneid 2, one of the most famous parts of the poem. It enhances critical appreciation and enjoyment, making the epic come alive with exercises and topics to extend engagement.
For students and the general reader, this book offers a detailed literary analysis of Virgil’s Aeneid 2, one of the most famous parts of the poem. It enhances critical appreciation and enjoyment, making the epic come alive with exercises and topics to extend engagement.
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This product has multiple variants. The options may be chosen on the product page
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This book takes an intersectional approach to explore gender, race, and class in television and film. It sheds light not only on intersectional elements of on-screen fiction, but also on the very nature of intersectional criticism.
This book takes an intersectional approach to explore gender, race, and class in television and film. It sheds light not only on intersectional elements of on-screen fiction, but also on the very nature of intersectional criticism.
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This product has multiple variants. The options may be chosen on the product page
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This book provides a comprehensive outlook on long-term economic changes in the Western Balkans. It offers decision-makers ways to leverage the rise of digital technologies for sustainable growth based on green and clean solutions.
This book provides a comprehensive outlook on long-term economic changes in the Western Balkans. It offers decision-makers ways to leverage the rise of digital technologies for sustainable growth based on green and clean solutions.
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This product has multiple variants. The options may be chosen on the product page
The Shakespearean Search for Archetypes
The Mirror and the Signet
Shakespeare’s mythopoetic figures are not transcendental but are batteries of condensed cultural meaning. This book finds in these archetypes the explanation for why his work responds through time to perspectives as different as psychological, feminist, and postcolonial.
Shakespeare’s mythopoetic figures are not transcendental but are batteries of condensed cultural meaning. This book finds in these archetypes the explanation for why his work responds through time to perspectives as different as psychological, feminist, and postcolonial.
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This product has multiple variants. The options may be chosen on the product page
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This volume explores British depictions of Bulgaria as a dystopian land from the 18th century until its 1878 Liberation. In these travel narratives, the Bulgarian nation is an antithesis to the civilised British, until its National Revival comes to question this depiction.
This volume explores British depictions of Bulgaria as a dystopian land from the 18th century until its 1878 Liberation. In these travel narratives, the Bulgarian nation is an antithesis to the civilised British, until its National Revival comes to question this depiction.
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This product has multiple variants. The options may be chosen on the product page
Integrated Marketing Communication
Putting the Human Person at the Core
A valuable resource for students, academics, and practitioners of integrated marketing communication (IMC). It details the principles and practices of IMC before presenting a step-by-step process for preparing and executing a plan for any given brand.
A valuable resource for students, academics, and practitioners of integrated marketing communication (IMC). It details the principles and practices of IMC before presenting a step-by-step process for preparing and executing a plan for any given brand.
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This product has multiple variants. The options may be chosen on the product page
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Master English phrasal verbs. This comprehensive resource provides a list of verbs with easy definitions, usage examples, and exercises. It's an essential tool for non-native speakers seeking to achieve native-like fluency and master an unpredictable part of the language.
Master English phrasal verbs. This comprehensive resource provides a list of verbs with easy definitions, usage examples, and exercises. It’s an essential tool for non-native speakers seeking to achieve native-like fluency and master an unpredictable part of the language.
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This product has multiple variants. The options may be chosen on the product page
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Twelve original essays explore the afterlives of nineteenth- and twentieth-century writers in biofiction and the biopic. Featuring case studies on Charlotte Brontë, Henry James, and Virginia Woolf, this volume situates these genres in their cultural and ideological contexts.
Twelve original essays explore the afterlives of nineteenth- and twentieth-century writers in biofiction and the biopic. Featuring case studies on Charlotte Brontë, Henry James, and Virginia Woolf, this volume situates these genres in their cultural and ideological contexts.
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This product has multiple variants. The options may be chosen on the product page
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This collection re-examines the work and life of Arthur Conan Doyle from multiple perspectives. It considers overlooked aspects of his oeuvre, offering fresh perspectives on his fiction and his relationship to contemporary writers and movements.
This collection re-examines the work and life of Arthur Conan Doyle from multiple perspectives. It considers overlooked aspects of his oeuvre, offering fresh perspectives on his fiction and his relationship to contemporary writers and movements.
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This product has multiple variants. The options may be chosen on the product page
The edTPA Assessment for Special Education Pre-Service Teachers
Creating a Successful Portfolio
This book assists the Special Education pre-service teacher in preparing a successful edTPA portfolio, a requirement for teacher certification in most states. It provides detailed guidance, best practices, and proven strategies for creating a high-quality portfolio.
This book assists the Special Education pre-service teacher in preparing a successful edTPA portfolio, a requirement for teacher certification in most states. It provides detailed guidance, best practices, and proven strategies for creating a high-quality portfolio.
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This product has multiple variants. The options may be chosen on the product page
Managerial Compensation and Financial Performance
A Pragmatic Guide
This book explores the link between managerial compensation and financial performance in India's manufacturing sector. It breaks down complex ideas to show how pay structures impact executive decisions and company success, offering strategic insights for leaders and policymakers.
This book explores the link between managerial compensation and financial performance in India’s manufacturing sector. It breaks down complex ideas to show how pay structures impact executive decisions and company success, offering strategic insights for leaders and policymakers.
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This product has multiple variants. The options may be chosen on the product page
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Nurses are motivated by compassion, but how does this 'soft' value fit into modern, evidence-based healthcare? This book answers that question, showing that compassion is not old-fashioned but an indispensable necessity for high-quality, evidence-based nursing care.
Nurses are motivated by compassion, but how does this ‘soft’ value fit into modern, evidence-based healthcare? This book answers that question, showing that compassion is not old-fashioned but an indispensable necessity for high-quality, evidence-based nursing care.
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This product has multiple variants. The options may be chosen on the product page
Development and Decay of Public Administration in Bangladesh
A Three Generational Study
This book analyzes the development and decay of public administration in Bangladesh, revealing how the British “steel frame” of bureaucracy provides its basis. Though post-colonial governments tried to form their own bureaucracy, they failed to retain its prestige and glory.
This book analyzes the development and decay of public administration in Bangladesh, revealing how the British “steel frame” of bureaucracy provides its basis. Though post-colonial governments tried to form their own bureaucracy, they failed to retain its prestige and glory.
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This product has multiple variants. The options may be chosen on the product page
Experiential Marketing in an Age of Hyper-Connectivity
Navigating the Customer Experience Journey
This rigorous, informative resource is a playbook for every scholar, student, and practitioner of experiential marketing. Learn the state of customer experience, how to expand a customer base, and use cutting-edge sensory marketing to create hedonic experiences.
This rigorous, informative resource is a playbook for every scholar, student, and practitioner of experiential marketing. Learn the state of customer experience, how to expand a customer base, and use cutting-edge sensory marketing to create hedonic experiences.
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This product has multiple variants. The options may be chosen on the product page
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This book confronts the tension between federalism and separatist agitations in Nigeria. Amid the clamour for restructuring and threats of secession, it offers practical and theoretical insights to reposition Nigeria’s federalism for national unity and stability.
This book confronts the tension between federalism and separatist agitations in Nigeria. Amid the clamour for restructuring and threats of secession, it offers practical and theoretical insights to reposition Nigeria’s federalism for national unity and stability.
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This book offers a biopolitical analysis of the Harry Potter series. Applying the theories of Foucault, Hardt, and Negri, it reveals how the fantasy world both perpetuates power inequalities and provides a dissident perspective on power relations.
This book offers a biopolitical analysis of the Harry Potter series. Applying the theories of Foucault, Hardt, and Negri, it reveals how the fantasy world both perpetuates power inequalities and provides a dissident perspective on power relations.
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This product has multiple variants. The options may be chosen on the product page
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This book explores proper names: what they are, why we need them, and how they work. It focuses on the use of names in our thoughts and in communication, as tools we use to single out objects of discourse and convey information about them.
This book explores proper names: what they are, why we need them, and how they work. It focuses on the use of names in our thoughts and in communication, as tools we use to single out objects of discourse and convey information about them.
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This product has multiple variants. The options may be chosen on the product page
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This linguistic study is for anyone interested in cognitive semantics and pragmatics. It establishes a relationship between illocutionary and discursive features of speech acts, emphasizing the shift from arbitrariness to iconicity of linguistic expressions.
This linguistic study is for anyone interested in cognitive semantics and pragmatics. It establishes a relationship between illocutionary and discursive features of speech acts, emphasizing the shift from arbitrariness to iconicity of linguistic expressions.
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This product has multiple variants. The options may be chosen on the product page
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In essays, reviews, and interviews, an acclaimed film critic lays out a Christian approach to film. He shows how blockbusters, documentaries, and indies can speak to Christians and how Christian voices can enrich conversations around their meaning and relevance.
In essays, reviews, and interviews, an acclaimed film critic lays out a Christian approach to film. He shows how blockbusters, documentaries, and indies can speak to Christians and how Christian voices can enrich conversations around their meaning and relevance.
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