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Marketing and Humanity
Discourses in the Real World
This book expands consumer behavior to understand the real world. Written by leading scholars, it explores underserved populations and modern social issues—from diversity and privacy to loneliness and social change—through a holistic, human-centered perspective.
This book expands consumer behavior to understand the real world. Written by leading scholars, it explores underserved populations and modern social issues—from diversity and privacy to loneliness and social change—through a holistic, human-centered perspective.
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£68.99
Language learning is part of the current global revolution, meaning that associated technologies play a vital role in learning English for Specific Purposes. This volume addresses various aspects of learning, technology adoption and pedagogy in such contexts.
Language learning is part of the current global revolution, meaning that associated technologies play a vital role in learning English for Specific Purposes. This volume addresses various aspects of learning, technology adoption and pedagogy in such contexts.
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This book investigates language contact and the language-culture relationship, as well as stylistic and syntactic perspectives on the English language. It also looks at 20th-century literature and theoretical approaches in cultural studies.
This book investigates language contact and the language-culture relationship, as well as stylistic and syntactic perspectives on the English language. It also looks at 20th-century literature and theoretical approaches in cultural studies.
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This book introduces a new scientific approach to the economy: Socioeconomic Safety Management (SSM). Using risk models and analogies with engineering reliability, it shows how economic efficiency can increase when problems of socioeconomic safety are explored and managed.
This book introduces a new scientific approach to the economy: Socioeconomic Safety Management (SSM). Using risk models and analogies with engineering reliability, it shows how economic efficiency can increase when problems of socioeconomic safety are explored and managed.
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This collection contributes to the growing body of empirical literature on materials development, adopting a reverse approach to the topic. It also gives evidence for the global diversity of materials development at different levels for different specialities and purposes.
This collection contributes to the growing body of empirical literature on materials development, adopting a reverse approach to the topic. It also gives evidence for the global diversity of materials development at different levels for different specialities and purposes.
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How do we motivate employees and maximize human potential in a competitive global marketplace? What drives job satisfaction, and what are the outcomes for individuals and organizations? This volume discusses these pressing questions facing the organizations of today.
How do we motivate employees and maximize human potential in a competitive global marketplace? What drives job satisfaction, and what are the outcomes for individuals and organizations? This volume discusses these pressing questions facing the organizations of today.
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Sport Tourism
New Challenges in a Globalized World
This volume provides important theoretical and applied insights into sport tourism. A collective work written by specialists in the field, it provides new insights into this rapidly expanding field, which is in constant change and challenged by globalization.
This volume provides important theoretical and applied insights into sport tourism. A collective work written by specialists in the field, it provides new insights into this rapidly expanding field, which is in constant change and challenged by globalization.
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Ideological Battlegrounds – Constructions of Us and Them Before and After 9/11
Volume 2 Perspectives in Language
Focusing on language and discourse, this volume explores the construction of “Us” and “Them” in texts before and after 9/11. The book shows how language reflects the tragic event, bringing us closer to understanding its roots, consequences, and relevance today.
Focusing on language and discourse, this volume explores the construction of “Us” and “Them” in texts before and after 9/11. The book shows how language reflects the tragic event, bringing us closer to understanding its roots, consequences, and relevance today.
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Aspects of Performance in Faith Settings
Heavenly Acts
What is the role of performance in faith practices? This collection of essays explores the complex nexus between faith and performance. Diverse scholars examine how language shapes belief, identity is negotiated, and material settings are transfigured to create sacred spaces.
What is the role of performance in faith practices? This collection of essays explores the complex nexus between faith and performance. Diverse scholars examine how language shapes belief, identity is negotiated, and material settings are transfigured to create sacred spaces.
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American Multiculturalism in Context
Views from at Home and Abroad
This text brings together the reflections of a group of experts who met with the leading African American writer Ishmael Reed in 2015. It reports on Reed’s thoughts from the meeting, and looks at the concept “multiculturalism” in the United States, Europe and elsewhere.
This text brings together the reflections of a group of experts who met with the leading African American writer Ishmael Reed in 2015. It reports on Reed’s thoughts from the meeting, and looks at the concept “multiculturalism” in the United States, Europe and elsewhere.
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Balkan and South Slavic Enclaves in Italy
Languages, Dialects and Identities
This volume deals with several Balkan linguistic varieties spoken in north-eastern, central and southern Italy. It presents new empirical findings and reflects the diversity of current research in the fields of areal linguistics, language variation, and Balkan dialectology.
This volume deals with several Balkan linguistic varieties spoken in north-eastern, central and southern Italy. It presents new empirical findings and reflects the diversity of current research in the fields of areal linguistics, language variation, and Balkan dialectology.
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Master culture-specific vocabulary for intercultural communication between English and Romanian. This unique dictionary is an easy-to-use tool for translators, students, and professionals, with vocabulary organised thematically to cover cuisine, holidays, sports, and more.
Master culture-specific vocabulary for intercultural communication between English and Romanian. This unique dictionary is an easy-to-use tool for translators, students, and professionals, with vocabulary organised thematically to cover cuisine, holidays, sports, and more.
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Constructing Modern European Private Law
A Hybrid System
Sammut examines the governance structure of the Europeanisation of European Private Law (EPL). He proves that more can be achieved here through a new approach involving innovative modes of governance in EPL.
Sammut examines the governance structure of the Europeanisation of European Private Law (EPL). He proves that more can be achieved here through a new approach involving innovative modes of governance in EPL.
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Empirical Approaches to Cognitive Linguistics
Analyzing Real-Life Data
This collection takes a cognitive linguistic view on analyzing language and provides innovative contemporary Finnish research to the international audience. The areas covered vary from semantics to grammatical description, from terminological choices to language acquisition.
This collection takes a cognitive linguistic view on analyzing language and provides innovative contemporary Finnish research to the international audience. The areas covered vary from semantics to grammatical description, from terminological choices to language acquisition.
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Language, Media and Economy in Virtual and Real Life
New Perspectives
Bringing together contributions concerning the relationship between languages and the economy, this anthology pays particular attention to the topic of “names in the economy”, opening this relationship to further fields of interest for the study of the role of language.
Bringing together contributions concerning the relationship between languages and the economy, this anthology pays particular attention to the topic of “names in the economy”, opening this relationship to further fields of interest for the study of the role of language.
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Statistics can be unappealing. This book brings statistical issues closer to the reader using a science-fiction world, heroes, and everyday language to present an easy-to-follow account of formulas, numbers, and symbols.
Statistics can be unappealing. This book brings statistical issues closer to the reader using a science-fiction world, heroes, and everyday language to present an easy-to-follow account of formulas, numbers, and symbols.
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In recent years, there has been a proliferation of technological developments that incorporate processing of human language. This compendium promotes work on intelligent natural language processing and related models of information, reasoning, and other cognitive processes.
In recent years, there has been a proliferation of technological developments that incorporate processing of human language. This compendium promotes work on intelligent natural language processing and related models of information, reasoning, and other cognitive processes.
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Putting Sleep Problems to Bed
Solutions for Children, Ages 0-18
Authored by recognized experts in pediatric sleep medicine, this guide provides parents with up-to-date, evidence-based behavioral strategies to fix sleep problems. Entertaining stories and quizzes help you identify challenges, while user-friendly charts support implementation.
Authored by recognized experts in pediatric sleep medicine, this guide provides parents with up-to-date, evidence-based behavioral strategies to fix sleep problems. Entertaining stories and quizzes help you identify challenges, while user-friendly charts support implementation.
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Ethical Infrastructure
The Road to Moral Management
Explore the unique and under-researched area of ethical infrastructures. This book analyzes their impact on the moral behaviour of managers, showing how to institutionalize ethics within organizations and stimulating a deeper understanding of this vital concept.
Explore the unique and under-researched area of ethical infrastructures. This book analyzes their impact on the moral behaviour of managers, showing how to institutionalize ethics within organizations and stimulating a deeper understanding of this vital concept.
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Leadership Theories and Case Studies
An Epidemiological Perspective
Effective leadership does not occur by chance; leaders must be trained for the daunting responsibility of leading organizations. McGiboney shows here that this is possible and illustrates why and how, based on research and case studies from an epidemiological perspective.
Effective leadership does not occur by chance; leaders must be trained for the daunting responsibility of leading organizations. McGiboney shows here that this is possible and illustrates why and how, based on research and case studies from an epidemiological perspective.
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