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This book argues that the omnipotence of algorithms in marketing is not what it seems. Programmatic marketing can be improved, but first we must understand the strategic and cultural boundaries of Big Data, which repeats mistakes marketing has already overcome once.
This book argues that the omnipotence of algorithms in marketing is not what it seems. Programmatic marketing can be improved, but first we must understand the strategic and cultural boundaries of Big Data, which repeats mistakes marketing has already overcome once.
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Belief in moral responsibility is a profound commitment, but the common philosophical arguments cannot account for its power. This book is a quest to uncover the deeper sources, showing that our belief is rooted in powerful psychological factors that rarely rise to consciousness.
Belief in moral responsibility is a profound commitment, but the common philosophical arguments cannot account for its power. This book is a quest to uncover the deeper sources, showing that our belief is rooted in powerful psychological factors that rarely rise to consciousness.
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This study of postwar MLB (1945-51) reveals how new, investment-minded owners slowed integration, until pioneers like Branch Rickey and Bill Veeck defied the status quo, finding success both on the field and at the gate.
This study of postwar MLB (1945-51) reveals how new, investment-minded owners slowed integration, until pioneers like Branch Rickey and Bill Veeck defied the status quo, finding success both on the field and at the gate.
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This volume offers diverse perspectives on translation as a bridge to other cultures. It provides studies on literary translation, interpreting, and idiom translation. Written by professional translators, their experience is invaluable for fellow practitioners.
This volume offers diverse perspectives on translation as a bridge to other cultures. It provides studies on literary translation, interpreting, and idiom translation. Written by professional translators, their experience is invaluable for fellow practitioners.
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This book critiques the partial explanations of current change management theories. It proposes a comprehensive model, using case studies to introduce a “polyphonic” management style where considering the interests of all stakeholders contributes to successful change projects.
This book critiques the partial explanations of current change management theories. It proposes a comprehensive model, using case studies to introduce a “polyphonic” management style where considering the interests of all stakeholders contributes to successful change projects.
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This book addresses people displaced by disasters in Brazil’s Northeast, who lack legal protection. It argues for categorising them as IDPs to receive international legal protection and proposes collaborative policy responses among governments, NGOs, and local people.
This book addresses people displaced by disasters in Brazil’s Northeast, who lack legal protection. It argues for categorising them as IDPs to receive international legal protection and proposes collaborative policy responses among governments, NGOs, and local people.
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This book provides a framework and guidelines to help researchers produce high-quality manuscripts for high-impact journals. It offers precise tips and tricks to help students and researchers succeed in their publication endeavours.
This book provides a framework and guidelines to help researchers produce high-quality manuscripts for high-impact journals. It offers precise tips and tricks to help students and researchers succeed in their publication endeavours.
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This book exposes the ‘unseen’ challenges of qualitative research. First-person accounts from diverse multicultural contexts reveal how researchers navigated ethical tensions, unequal power relations, and linguistic barriers. An invaluable resource with practical recommendations.
This book exposes the ‘unseen’ challenges of qualitative research. First-person accounts from diverse multicultural contexts reveal how researchers navigated ethical tensions, unequal power relations, and linguistic barriers. An invaluable resource with practical recommendations.
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Football’s First 100 Years, 1866-1966
From Splendid Isolation to England's Finest Hour
From the pioneers who created the FA Cup, journey through England's splendid isolation and World Cup wilderness to the ultimate triumph of 1966—a victory witnessed firsthand by the author.
From the pioneers who created the FA Cup, journey through England’s splendid isolation and World Cup wilderness to the ultimate triumph of 1966—a victory witnessed firsthand by the author.
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Al Qaeda and the Islamic State
A Threat to Europe’s Security
This book analyses attacks by Al Qaeda and the Islamic State in Western Europe. It details their ideological sources, financing, and dissemination of their message through social media, as well as the radicalisation of Europeans who go to Syria and Iraq to wage jihad.
This book analyses attacks by Al Qaeda and the Islamic State in Western Europe. It details their ideological sources, financing, and dissemination of their message through social media, as well as the radicalisation of Europeans who go to Syria and Iraq to wage jihad.
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This product has multiple variants. The options may be chosen on the product page
The Research-Practice Interface in English for Specific Purposes
Past, Present and Future
This cutting-edge book on English for Specific Purposes (ESP) research investigates discursive practices in academic and workplace settings. Bridging the gap between theory and practice, it is essential for scholars and university teachers of ESP and applied linguistics.
This cutting-edge book on English for Specific Purposes (ESP) research investigates discursive practices in academic and workplace settings. Bridging the gap between theory and practice, it is essential for scholars and university teachers of ESP and applied linguistics.
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Giuseppina Pizzigoni was a pioneer of Italy's 'new school' movement. In 1911, she created the Rinnovata Pizzigoni school, anticipating the comprehensive model. This book explores the evolution of her experimental method and its creative pedagogical development.
Giuseppina Pizzigoni was a pioneer of Italy’s ‘new school’ movement. In 1911, she created the Rinnovata Pizzigoni school, anticipating the comprehensive model. This book explores the evolution of her experimental method and its creative pedagogical development.
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This book explores the integration of narratology with posthumanism by examining decades of science fiction. It shows that the posthuman, rather than posing a threat, proves to be the companion and savior of human beings, whose sacrifice brings humanity back to a chaotic world.
This book explores the integration of narratology with posthumanism by examining decades of science fiction. It shows that the posthuman, rather than posing a threat, proves to be the companion and savior of human beings, whose sacrifice brings humanity back to a chaotic world.
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This collection studies trauma and psychoanalysis in women’s writing. It examines how literature helps to heal the wounded self, concentrating on how women explain the traumatic experiences of war, violence, or displacement and recover the voices buried by intense suffering.
This collection studies trauma and psychoanalysis in women’s writing. It examines how literature helps to heal the wounded self, concentrating on how women explain the traumatic experiences of war, violence, or displacement and recover the voices buried by intense suffering.
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This product has multiple variants. The options may be chosen on the product page
Cultural Studies Theorists on Power, Psyche and Society
The Political Animal
This cultural studies analysis of politics argues that power manifests in all human relationships, not just government. Drawing on over 50 thinkers from Aristotle to Bourdieu, it considers topics from raising children to cultural codes of behavior.
This cultural studies analysis of politics argues that power manifests in all human relationships, not just government. Drawing on over 50 thinkers from Aristotle to Bourdieu, it considers topics from raising children to cultural codes of behavior.
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Populists claim the EU threatens national identity. This book argues these identities can coexist. It suggests the EU should oppose xenophobic nationalism while protecting national cultures from their true threat: globalization, not European integration.
Populists claim the EU threatens national identity. This book argues these identities can coexist. It suggests the EU should oppose xenophobic nationalism while protecting national cultures from their true threat: globalization, not European integration.
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This product has multiple variants. The options may be chosen on the product page
Abraham Lincoln and the US Constitution, 1861-1865
The Presidential War
This historical account explores the constitutional issues behind Lincoln’s determination to save the Union. It analyzes the complex power game between the branches of government, focusing on how Lincoln used—or misused—the US Constitution in a context of emergency.
This historical account explores the constitutional issues behind Lincoln’s determination to save the Union. It analyzes the complex power game between the branches of government, focusing on how Lincoln used—or misused—the US Constitution in a context of emergency.
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Data is a new production factor—data capital—creating a new social class and threatening social cohesion. To ensure society functions properly, this book argues for a regulatory framework that allows the state to become an active economic player, creating wealth for communities.
Data is a new production factor—data capital—creating a new social class and threatening social cohesion. To ensure society functions properly, this book argues for a regulatory framework that allows the state to become an active economic player, creating wealth for communities.
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This book provides a comprehensive picture of China's Sci-Tech Innovation Board (STAR), a key stock market reform. It explains the STAR system, discusses investment opportunities by valuing representative enterprises, and is indispensable for investors and academic researchers.
This book provides a comprehensive picture of China’s Sci-Tech Innovation Board (STAR), a key stock market reform. It explains the STAR system, discusses investment opportunities by valuing representative enterprises, and is indispensable for investors and academic researchers.
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Human Impacts at a Planetary Scale
Why System Change Is Essential
Our global infrastructure has exceeded planetary boundaries. To protect Earth and ensure our survival, we must transition to lifestyles that restore natural ecosystems. This book explores the systems contributing to species loss and documents the solutions being offered.
Our global infrastructure has exceeded planetary boundaries. To protect Earth and ensure our survival, we must transition to lifestyles that restore natural ecosystems. This book explores the systems contributing to species loss and documents the solutions being offered.
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