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Advertising, Values and Social Change
A Sociological Analysis
Following the 2008 financial crisis, consumer society has changed. This book analyzes how brands and advertising must adapt, identifying new languages for storytelling that reflect a new global sensibility and a demand for more responsible consumption.
Following the 2008 financial crisis, consumer society has changed. This book analyzes how brands and advertising must adapt, identifying new languages for storytelling that reflect a new global sensibility and a demand for more responsible consumption.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
£44.99
A scholarly resource bringing together current knowledge and contemporary debate in social marketing. This book explores numerous hot topics and controversial issues, such as ethics, climate change, energy consumption, and healthy eating habits.
A scholarly resource bringing together current knowledge and contemporary debate in social marketing. This book explores numerous hot topics and controversial issues, such as ethics, climate change, energy consumption, and healthy eating habits.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
From £49.99
This book offers interdiscursivity as a platform for understanding contemporary culture. Re-engaging Foucault, it provides novel theoretical approaches and methodological innovations to scrutinize cultural consumption, from Web 2.0 social movements to micro-celebrities.
This book offers interdiscursivity as a platform for understanding contemporary culture. Re-engaging Foucault, it provides novel theoretical approaches and methodological innovations to scrutinize cultural consumption, from Web 2.0 social movements to micro-celebrities.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
£44.99
In post-socialist countries, consumer culture is a "science in the shadows," studied commercially but neglected by academia. This book creates a counterbalance, exploring consumer behaviour, new theories, and recent criticism from leading scholars.
In post-socialist countries, consumer culture is a “science in the shadows,” studied commercially but neglected by academia. This book creates a counterbalance, exploring consumer behaviour, new theories, and recent criticism from leading scholars.
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This product has multiple variants. The options may be chosen on the product page