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Advertising, Values and Social Change
A Sociological Analysis
Following the 2008 financial crisis, consumer society has changed. This book analyzes how brands and advertising must adapt, identifying new languages for storytelling that reflect a new global sensibility and a demand for more responsible consumption.
Following the 2008 financial crisis, consumer society has changed. This book analyzes how brands and advertising must adapt, identifying new languages for storytelling that reflect a new global sensibility and a demand for more responsible consumption.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
From £49.99
This book offers interdiscursivity as a platform for understanding contemporary culture. Re-engaging Foucault, it provides novel theoretical approaches and methodological innovations to scrutinize cultural consumption, from Web 2.0 social movements to micro-celebrities.
This book offers interdiscursivity as a platform for understanding contemporary culture. Re-engaging Foucault, it provides novel theoretical approaches and methodological innovations to scrutinize cultural consumption, from Web 2.0 social movements to micro-celebrities.
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This product has multiple variants. The options may be chosen on the product page