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From £29.99

Human Communication through a Social Psychology Lens

A Theoretical Perspective
By: Martin Kuria Githinji, Tommy Kiilu Kiilu

From £29.99

This book dives into the complexities of human interaction, exploring communication from face-to-face to digital contexts. It dissects persuasive techniques, group dynamics, and nonverbal cues, providing invaluable guidance for navigating our evolving social landscape.

This book offers a deep dive into human interaction's complexities. Grounded in social psychology, it explores communication from face-to-face to digital contexts, unveiling cognitive, emotional,…
From £29.99
From £29.99
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This book offers a deep dive into human interaction’s complexities. Grounded in social psychology, it explores communication from face-to-face to digital contexts, unveiling cognitive, emotional, and behavioral processes. Each chapter dissects persuasive techniques, group dynamics, and nonverbal cues, illuminating the social forces at play. Addressing social and digital communication’s impact, the book provides invaluable guidance for navigating this evolving landscape. Accessible yet profound, it is essential for students, scholars, and anyone fascinated by human communication.

Dr Martin K. Githinji, a dedicated lecturer at Kenyatta University, Kenya, specializes in new media, psychology of communication, and global communications. His academic journey, from a Bachelor’s degree in Communication Electronic Media to a PhD from Moi University, Kenya, underscores his commitment to advancing knowledge in the field. Through dynamic teaching, prolific research, and mentorship, Dr Kuria shapes scholarly discourse, inspires critical thinking, and nurtures the next generation of communication scholars, fostering interdisciplinary collaboration and academic excellence.

Dr Tommy K. Kiilu, a distinguished academic and leader in communication, chairs the Department of Communication, Media, Film & Theatre Studies at Kenyatta University. Holding a PhD in Communication & Media Arts and multiple master’s degrees, he boasts over a decade of teaching experience. Proficient in English, Swahili, and Italian, Dr Kiilu’s expertise spans broadcast, print media, public relations, and development communication. He is a prolific researcher, mentor, and advocate for advancing communication scholarship.

Hardback

  • ISBN: 1-0364-1138-9
  • ISBN13: 978-1-0364-1138-1
  • Date of Publication: 2024-09-13

Paperback

  • ISBN: 1-0364-5120-8
  • ISBN13: 978-1-0364-5120-2
  • Date of Publication: 2025-06-10

Ebook

  • ISBN: 1-0364-1139-7
  • ISBN13: 978-1-0364-1139-8
  • Date of Publication: 2025-06-10

Subject Codes:

  • BIC: JHMC, JM, JMH
  • THEMA: JHMC, JM, JMH
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Meet The Author